How to Improve Your Home Based Business Website
If you have a home based business website where you are selling products and services online, it is worth keeping a note of the basic principles to help increase your website traffic and search engine rankings. This will then help to improve your sales!
Firstly, make sure that your home based business website contains useful content and sells products or services that will benefit your customers. This sounds obvious, but if your website does not really offer anything of value to a clearly targeted audience, then you will not make much money online.
Keywords are the phrases or text that your potential customers will type into search engines when they are looking for information about the type of products or services that you offer on your home based business website. For example when someone searches for “Top Home-Based Business Websites” they want to find information that is related to that search.
Insert primary and secondary keywords within the first 25 words in the content of your website pages and spread them evenly throughout your website.
Primary keywords and phrases are generally found in the most important areas of a website’s search engine optimisation, such as headers, footers and throughout the page.
Basically, these are search words that have a solid relationship to your market and correspond with what your online business offers. Main keywords and phrases usually have a lot of competition as they are relevant to competitors within the same industry. Secondary keywords and phrases normally do not have the same competition level and can be used to enhance your search engine optimisation.
For example, if your business is about travel, then an obvious primary keyword and key term might be ‘flights’. Just imagine how many businesses promoting flights there are on the internet and it’s easy to see why the competition is great.
A secondary keyword and key term or term will be related to the main and may be something like ‘low cost flights’ or ‘flights from London to Spain’
Research and use the right keywords and phrases to attract your target customers. There are a number of keyword research tools for search engine optimisation, Pay Per Click advertising, Rank Tracking and Site Analysis. Two very useful research tools for your home based business website are:
Google AdWords: https://adwords.google.com/o/KeywordTool
What ever type of web-based business ideas you have, remember to keep your website design simple so that visitors can navigate easily between the pages and find what they are looking for. If the website is confusing and complicated, they will leave and not come back.
Monitor what your competitors are doing online. Check out the design, navigation, content, keywords of their websites. You may pick up tips on how to improve your work from home website.
Make your customer visit easy. Ensure that you have an opt-in form on your website to capture their email address and provide them with lots of value in the form of newsletters, free reports, relevant information etc.
Analyse Your Website Traffic
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyse your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
You can demonstrate your expertise by writing and submitting articles for your website to article directories so that you are perceived as an expert in your field.
If you are selling products online, make sure to use a use simple payment and shipment system to make your customer’s experience fast and easy. Also ensure you keep track of what is selling and what is not!
Remember to regularly update your website. Treat it as a dynamic, ever-changing sales tool and location, just like a real store in which your customers would come in and browse around.
How to Improve Your Home Based Business Website
When you are setting up a home based business website you need a solid business model, a clear direction, training and determination. The Six Figure Mentors system is one of the top home-based business sites providing everything you need for creating a web based business from home, including:
- Powerful potential money generating income streams with quality affiliate products, residual income streams, and high ticket items.
- Simple, step-by-step instructions showing you exactly how to start your own web-based home businesses
- A state of the-art marketing system which includes your own website, blogging platform, a pre-written email series, practical videos and reports, sales funnels and even a call centre to close sales for you.
- Cutting edge marketing and online business training plus access to an interactive global community where there are always other members online to help you.
If you’re looking for home based business to start or you want to know how to improve your existing home based business website, check out this free 7 day marketing bootcamp.