5 Steps To Getting A Home Business Online
If you’re thinking about starting a home business online, you need to be aware of a few facts. Firstly, you’re not going to make millions overnight. No business can do that. It’s going to take time to build up a customer base.
Second, although an online business is much more straightforward to set up than most people think, you’re going to have to learn some new skills. They are skills that anyone can learn but, just like driving a car, nobody is born with those skills.
Finally, a home internet business is exactly what it says. It’s an online business based at home. So you’ll most likely be working in your spare time whilst trying to juggle your regular household chores and family time.
Still with me? Many will have already given up now and won’t read any further. But if you’re ready for the work, excitement and rewards of a home business online, let’s get started.
Getting Your Home Business Online
1. What Are You Going To Sell?
If you’ve already running a home business, you’ll have some products or services that you’re selling. If you don’t have any products yet, it’s not a problem. You can sell products and services that have already been created by other businesses.
This business model is called affiliate marketing. As an affiliate for a product, you get paid a commission when you sell it. There are literally thousands of both physical and digital affiliate products available to sell online. Being an affiliate marketer takes away all the hard work of creating a product, sorting out payment systems and organizing delivery as the product owner does all that for you.
2. Build A Website
Do have a mountain of motivation, a ton of determination, but very little technical ability? You want to get your home business online and you know that means building a website. And now you think you’ve reached a road block.
Building a website is often the part that stops many potential online home business owners in their tracks. But setting up a website is not as complicated as you may think. To get started you’ll need a name for your website. This is called a domain name. You’ll also need some website hosting so that you can ‘rent’ space on the internet. There are several website platforms that can get you online quickly. For example, the WordPress website building platform is used by many home business entrepreneurs, just like you, who have been able to start an online business quickly and easily.
You can even outsource the whole set up if you want to. Check out websites like UpWork where you can find for freelancers who can do everything for you. They can build your website, install blogs, set up your email autoresponder – you name it.
Free Checklist & Toolkit: How To Choose Your Online Niche
3. Get People To Your Website
The internet is a great place to do business. You already know that, or you wouldn’t be wanting to get your home business online. But the internet is a busy place. You may have the best products in the world and the best looking website, but if nobody knows it exists, then you’re not going to have any customers.
Website traffic is generated by two main sources. You can use free website traffic methods or you can pay for your website traffic. Both have their merits and ideally you want to have a combination of both.
Free website traffic doesn’t cost anything in monetary terms, but there is a cost in the time it takes to develop these strategies. It can take time to gain momentum but when it gets going, it can provide a steady stream of visitors to your website. Free website strategies include optimizing your website for search engine traffic, blogging, video marketing and social media marketing.
Paid website traffic is where you pay another business to direct traffic to your website. This provides instant traffic but the traffic will stop once you stop paying for it. It can be done in the form of pay-per-click advertising on search engines and social media, banner ads on popular websites and solo ads, where your messages are emailed to people interested in your niche.
4. Provide Lots Of Value, For Free
You might think that this sounds counter-productive. Why give away anything for free when you’re trying to run a home business online? Traditional ‘bricks and mortar’ stores don’t give anything away for free. Or do they? Think of it this way – They have a store that you can walk around (you don’t pay to go into shops). You can see that it’s a real store with real products. The products are on show for you to physically see, touch and feel. Customers can talk to directly the people working there and ask questions and get answers straight away.
You can’t do that with a home internet business. The internet can be quite impersonal. You have to build a realtionship with your customers so they come to know, like and trust you. They’ll then be much more likely to buy from you.
You have gone to a lot of effort to get somebody to visit your website and it’s highly unlikely that they will buy from you the first time that they visit. By providing lots of useful information on your website about your products and services, you can show your website visitor that you know what you’re talking about.
Also, if you can obtain their email address, you can remain in contact with them, rather than hoping that they will return to your website again in the future. To encourage a website visitor to provide you with their email address, offer them something of value for free that they will want. This could be an ebook you have written, a report, a discount or special offer. As long as it’s relevant to your business and provides value.
5. Create An Effective Sales Funnel
On average, a prospect needs to see your messages 7 to 8 times before they trust you enough to buy something. Email is the perfect way to deliver these messages. Once they have given you their email address in exchange for your free giveaway, you follow up immediately with an engaging email autoresponder sequence. These are pre-written emails that are sent out automatically when somebody provides you with their email address.
This series of emails, sent out over a set period of time, are designed to guide and inform potential customers as they become familiar with your products or services and ultimately buy from you.
Proven Steps For Starting A Home Business Online
It’s time to get excited and take action! The small things you do today will add up to something huge as time goes by. In fact, another thing to keep in mind is that time will go by anyway whether or not you do these things, so it will benefit you greatly if you’re moving forward as that time goes by. If you’re still uncertain how or where to start with your home based business ideas, check out these free online business classes. You can choose when to watch them and you’ll see how you can start your home business online regardless of your age, education, technical skills or qualifications.