Cost-Effective Ways To Boost Website Traffic
If you have a product or service that you’re selling online then you’ll want to take every opportunity to boost website traffic. Website traffic is the term for a steady stream of prospects and possible customers. An online business thrives and survives based on their traffic. The more traffic you have, the more potential customers you have.
And the more customers you have…Yep! The more profits you’ll earn.
One way to ensure a constant flow of targeted prospects is to pay for them. There are multiple online advertising platforms where you can purchase as much traffic as you desire. But this can get incredibly expensive, and lies outside the realm of financial possibility for a lot of small online business owners. However, you don’t always want to have to spend an arm and a leg to boost website traffic.
How To Boost Website Traffic Without Spending A Fortune
Search Engine Optimization
The first way to boost website traffic without paying for it is to fine tune your search engine optimization strategies. Search engine optimization (SEO) describes your efforts to keep Google, Bing, Yahoo and the other internet search engines sending you regular, targeted, free traffic.
When you market your online presence in a particular way, search engines rank you higher for certain keywords and related search terms than your competitors. This means your ‘on-page SEO’ needs to be right.
On-Page SEO For Traffic Generation
Everything you do on your website influences the search engines, negatively or positively. This is what we’re talking about when we refer to on-page SEO. Your title tags, meta keywords, image captions and the very text that is on your website are all responsible for letting the search engines know exactly what your business is about, what you have to offer, and what search terms and phrases should be sending people to your site.
Off-Page SEO For Traffic Generation
This refers to search engine influencers that don’t happen on your website. External factors like your social media marketing efforts, advertising campaigns and backlink generation all happen away from your website. However, they can strongly influence search engine results. While traditionally on-page search engine optimization was the premier focus of website owners, off-page SEO is extremely important as a traffic driver as well.
FREE Checklist: Get More Free Website Traffic
Social networking is free. But it costs time and effort. However, there’s little else to do on a social networking site except interact. And that’s how you boost website traffic. Whether you’re using a Facebook Group page, a Twitter page, LinkedIn or another social networking site, the key is interaction. Create a compelling profile. Interact, share and comment. Then when it’s appropriate, post links to your website and website content. This will drive traffic to your site.
Comment On Industry Blogs
You’d be surprised to find out how much traffic a blog comment can generate. Subscribe to industry blogs. When appropriate and relevant, comment on new blog posts. Be sure to register with the site and to include a link to your website. Fellow commenters are sure to visit your website, as are other blog readers. It’s a great way to get website traffic for free. Of course, make sure your comments represent you and your business effectively.
Publish High Value Content
Publishing is still one of the best ways to get free online traffic. Publish on article directories. Publish on other people’s websites. Publish in print and online magazines. And syndicate your website content as this will help it get published all over the web. Each time someone reads something you’ve published, there’s a good chance that they’ll visit your website.
Blogging is similar to publishing. However, in addition to posting to your own blog, try to become a guest blogger. Write posts for other relevant blogs. And be sure to link to your website in your profile or author’s resource box.
You can give away free content like an ebook or online course. You can also give away something that’ll generate a lot of attention, like a Kindle or an iPad. Make sure, however, that your giveaway is related to your niche. When you’re giving something away, be sure to promote it. Spread the word on social networking sites. Blog about it. Ask others to share the link.
Advertising is not free, however, if you know how to advertise your business online and handle a campaign strategically, it can be very cost effective. The beauty of advertising online is that you can precisely position your messages directly to your target audience. And you don’t have to spend a fortune doing it. If you’re using this tactic to drive traffic, make sure you’re sending visitors to a specific page. For example, send them to a sales page or an opt-in page. This way you can track results and keep a tight hold on your budget.
Starting an affiliate program can take time, but it doesn’t have to cost a lot of money. Affiliates can send a lot of traffic in your direction. The major attraction as a product creator is that you can get your affiliates to drive traffic to your online sales pages and you only pay when their traffic results in a conversion. It’s extremely cost effective.
Increase Traffic To Your Website (Free Mini Course)
Increasing web traffic doesn’t have to be expensive. Before you implement any new tactic, create goals and a plan to achieve them. Test and track for success. Repeat any and all successes. Getting traffic is one thing but getting targeted traffic is another. You need people to to visit your website who are genuinely interested in your products and services. To find out how you can get highly targeted visitors to your website, this Free Traffic Mini Course will help you to boost website traffic so that you find your ideal customers and sales.