How To Write Website Content
Your website content plays a major role in establishing and growing your customer base. It helps to close sales as well as up-selling and cross-selling products and services. Good copy delights first-time visitors, encourages return visits and propels both customer acquisition and retention. Let’s take a look at 5 website writing tips.
How To Write Website Content That Gets Results
1. Make Your Benefits Clear
When writing content for the web, you should always start from your visitor‘s perspective. They need to immediately see the benefits of your product or service. How can it make life easier, better or safer for your customers? What makes you different from your competition? Why should they buy from you and nobody else? Your website content should convince visitors that your service is either unique or superior to that of your competitors in terms of quality or is competitively priced. It should show your potential clients that you can provide the solution that they are seeking.
2. Get To The Point Quickly
You need to know how to write website content that will make your visitors find what they want as quickly and efficiently as possible. Make sure that you know the objective of each page before starting to write it. Your message should be clear and to the point. The goal of any web page should be to get the visitor to do something, For example, should they move on to the next step in a purchase sequence or click for more information about a product or service?
3. People Read Differently Online
Great website content is different to the way people read a brochure or a newspaper. They scan, scroll, click, hit the back button, and hit the forward button. You have one chance to make a first impression and to quickly get across the benefit of your product or service. The website content, layout and overall look and feel of your website will determine who stays and who clicks away.
4. Remember The 3-Click Rule
This is one of the best tips for website content: The ‘3-click rule’ states that no important content should be more than 3 clicks from the home page. Some standards even say that it should be no more than two clicks. Without readable, compelling copy and clearly organised hypertext links, visitors are much less likely to do what you want them to do and will not return to your website again.
5. Make Your Content Easy To Understand
Studies show that ease of use is the winning factor on an e-commerce website. Write sentences that get right to the point and are written with your audience in mind. Don‘t use a three-syllable word when a one or two-syllable word will do. Use call-to-action language and be interesting. The page should be so clearly organized that, in seconds,
visitors can understand and get convinced to buy your product and be able to anticipate where a hypertext link will take them.
Get Great Website Content The Easy Way
Creating content can take a lot of time and effort. That is why Private Label Rights (PLR) articles are invaluable for busy online marketers who want quality written content but don’t have the time to write large quantities of content themselves. Claim your 10 Free PLR Articles (plus 3 very cool bonuses) of high quality, pre-written content that you can edit and use as you wish for quick, useful and great website content.