How Instagram Stories Work
Instagram stories is a feature on Instagram that allows you to post a photo or video that will only be viewable for 24 hours, after which it will disappear. It has become increasingly popular, since the internet is full of people looking for content right now.
Everyone wants instant information and instant gratification, and Instagram stories provide that.
The idea behind Instagram stories is that they are easily shareable and because they are only available for 24 hours, people are encouraged to view them quickly. For businesses, Instagram stories have great potential and could be used to boost business if they are used correctly.
Here are 4 ideas for how to make use of Instagram stories to boost business.
How To Market Your Business On Instagram Using Stories
1. Showcase A Regular Day In The Life Of Your Business
One clever way of using Instagram stories is to just post videos of the standard, day-to-day operations of your business. You can attach helpful captions to explain what is going on to viewers. This probably would work best for businesses with appealing products that can be showcased in photo or video. For example, a restaurant can post an Instagram story of them making a dish, which will entice customers.
2. Give Out Discounts Or Special Offers
You can use Instagram stories to give discounts or special offers out to customers. Simply announce the discount through an eye-catching picture or you can make a quick promotional video and upload it. Make sure to be clear that the offer is only valid for 24 hours. This will encourage people to share your Instagram story with as many people as they can. You can also use this tactic to drive traffic to your website by letting people know that they need to enter the promo code on your website.
FREE Checklist: Instagram Marketing Guide
3. Show Your Product Being Used
If you sell a product as part of your business, then upload photos or videos of the product actually being used. Lots of companies use this strategy already. For example, kitchen appliance companies (like Vitamix, a blender company) often upload videos of their appliances in action. If you upload an impressive video, you can really make people want to buy your product.
4. Acknowledge A Business Achievement
Did your business recently reach a major milestone? If so, make sure to share it with an Instagram story. Even a basic video of an employee talking into the camera can really help sell that your company has achieved something. This is a great way to give your business a bit of personality and spark some customer interest in your business.
How To Create Your Own Instagram Marketing Success Stories
At the top left corner of your Instagram feed you will see a plus sign (+). Click this. Then tap on the circle button that appears at the bottom of the screen to take a photo from your smart phone, or hold it down to record video.
To add a filter, just swipe right or left and choose from the different options provided. Tap the check mark at the bottom of the screen to add your story. You can decide on just who can view your story by clicking on the three dots in the bottom right corner and choosing “Story Settings”.
Free Instagram Marketing Checklist
People are using Instagram stories to provide behind-the-scenes information and offer a more intimate look into their businesses. Research shows that consumers are 58 times more likely to engage with branded content on Instagram compared to Facebook, and 120 times more likely to take some action than users on Twitter. To learn more on how to market your business on Instagram download my free Instagram Marketing Checklist.