Is Internet Marketing For Beginners Simple?
If you want to grow your offline business, start your own business, or market your services, internet marketing is the way to go. It helps you reach a broader audience, sell, connect and much more.
Internet marketing for beginners can seem a little complicated. But once you understand the basic fundamentals you can build on that knowledge as your needs grow and change.
Let’s take a look at the 5 part formula from the beginner’s guide to internet marketing.
The 5 Part Formula Of Internet Marketing For Beginners
As with any formula, we need to know what final result we are trying to achieve. So what is Internet marketing? In simple terms, it’s the process of promoting your business online. Internet marketing for beginners can often seem a like a whole new world of marketing techniques and strategies. But, in truth, it’s not very different as compared to other types of marketing. The tool is different, but the way you go about it really isn’t.
You still need to know who your audience is, what your product or service can do for them, how to get your product or service in front of your audience and why they should buy from you rather than from somebody else.
1. Your Website
The foundation for your business online is a website. It sounds obvious, but you must have an online presence to succeed on the internet.
Your website can take several different forms. It can be a blog, a brochure site, or even a storefront. The type of website you build depends largely on your business model.
To get started you’ll need a name for your website. This is called a domain name. You’ll also need some website hosting so that you can ‘rent’ space on the internet. Think of your domain name being like a postal address and your website hosting is like the rent of a building where you operate your online business from.
There are several website platforms that can help you to get your website online quickly and easily. One of the most popular is the WordPress website building platform.This is a simple to use system that enables you to expand the functionality of your website as your business grows. You can even outsource the whole website set up if you want to.
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2. Website Content
Your next step is to create some content to put onto your website that is related to the products and services that you are selling. Your content should provide value to your website visitors, and not be written like one big advertisement.
Content is one of the best tools you have. It drives traffic and provides your audience with the value and information they seek. It also helps you market your business, products or services. For online marketing success, content is essential. It isn’t just about text and articles. It can include videos, surveys, infographics, photos and audio files, etc. In fact anything that make your website more interesting and unique as compared to your competitors.
Writing a blog is great way to start internet marketing for beginners. A blog keeps your website content fresh and blogs play a key role in educating prospects so that they become future customers.
3. Website Traffic
Great, you have a website with some content on it. Now what? Now you need people to visit your website. There are two primary ways you can do this. You can generate free website traffic or you can pay for website traffic. Free website traffic takes time to gather momentum, but when it starts, it can provide a steady flow of visitors to your website. Paid website traffic delivers instant results, but as soon as you stop paying, the traffic will stop.
Start your free website traffic generation with Search Engine Optimization (SEO). It’s a strategy that embraces keywords and keyword phrases to attract the attention of the search engines, which in turn help your prospects find you. For example, if someone wants to buy a new big screen television they might type “Big Screen Television Reviews” into their search engine of choice, Google for example. If you’ve optimized your site for that keyword phrase, they may find your site and stop by for a visit.
4. Email Marketing
What does a visitor do once they’ve stopped by your website? How do you ensure you are able to connect with them, motivate them to visit again, or trigger a purchase? You get their email address. Then you have the ability to connect with them on a consistent basis and build a relationship, sell products or services, and provide value. There are different ways to gather email addresses. You might offer a free report or eBook that is delivered digitally. You might ask them to become a free member of your membership website or to subscribe to your newsletter.
5. Social Marketing
Social media has changed internet marketing for beginners. It allows you to connect with your target audience and build relationships with them so they come to know,like and trust you. Once a person knows, likes and trusts you, they are much more likely to buy from you.
Social marketing involves connecting with your prospects on social sites like Facebook, Twitter, Instagram and even Pinterest. The key is to provide value in the form of thoughtful commentary, information, and sometimes by entertaining. You build a relationship of trust and authority which in turn motivates visits to your website and/or purchases.
Free Course: Internet Marketing For Beginners
Internet marketing is a powerful way to build any type of business. All of these 5 elements above are tactics that can work effectively together. The key to making them all work well together is to create an internet marketing strategy.
It doesn’t have to be difficult and you don’t have to do everything at once. It’s a step-by-step process to putting the right elements in place so that you can reach your target audience. To learn more, check out this free beginner internet marketing training course that provides the proven steps for running a profitable online business.