Every Successful Online Business Has A List Of Emails
A list of emails is a collected list of email addresses that are given by customers when they make a purchase or by prospects that have filled out a form to receive your messages.
Sometimes they fill out a form to get a free item. Or it might be because they want to get the information from you. These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list.
Here are 10 reasons why a list of emails is the secret ingredient for every successful online business.
10 Reasons Why A List Of Emails Is The Secret Ingredient To Business Success
1. Email Is A Professional Way to Contact Customers
Email is common way to communicate and contact customers and is accepted by most people. Most consumers see it as standard practice to give their email address to a business entity when they make a purchase online. To grow your business you need to build a list of emails of both customers and prospects. The best way to do get the email of a prospective customer is to offer something of value for free in exchange for their email address.
2. Email Allows You To Automate Your Business
People can sign-up and join your email list at any time of the day or night and so you have to automate the process. Email autoresponder software acts like your silent salesperson who works for you 24/7. If you have offered something for free in exchange for somebody’s email address, your autoresponder can send it immediately. Or, it can instantly send a welcome message as soon as somebody joins your list. It would be impossible to do this manually.
An autoresponder allows you to automate your email messages to your customers, leads and prospects. This means that messages that are educational, standard (like thank you messages) and more are created once and sent to each person when appropriate.
3. Email Enables You To Provide Value To Your Subscribers
When you use email to contact people who have signed up to receive your messages, you are connected to them 24/7 in a very intimate way. This affords you the opportunity, if you plan for it, to add extreme value to your customers’ lives by sending them information that solves their problems. Bear in mind that your subscribers will get turned off if you continually send emails trying to sell your products or services. Instead, you want to focus on helping them and providing value. Helping will turn subscribers into loyal customers.
4. Email Marketing Increases Conversion Rates
There is no denying that email marketing is one of the most, if not the most, effective forms of marketing that has ever existed. The conversion rate for appropriate email approaches 4% to 7% over time. That’s because a prospect needs to see your message 7 to 8 times before they trust you enough to buy something. Email is the perfect way to do that.
Email marketing still enjoys a higher ROI (return on investment) than any other online marketing method. Research shows that over 65% of professional marketers around the world rated email as best online marketing method when marketing to both a business to consumer email list and a business to business list.
FREE REPORT: Write emails that get opened (& how often to send them)
5. Email Marketing Creates Repeat Customers
Your best bet for increasing sales is always to keep your customers happy so that they become repeat customers. Repeat customers offer you the ability to increase your income exponentially. It costs 6 to 7 times more to get a new customer than keep an existing one.
When somebody has purchased a product from you transfer them onto a new ‘buyer’ list. Now you can offer them special deals and more value. Use this new list of emails to tell your customers about other offerings they may be interested in. We all love to feel special and everyone loves a bargain.
6. Email Allows You to Get To Know Your Audience Better
Since email is so intimate, you can use the email to find out information about your audience. Some email software will let you know things about your audience simply based on the information they can get from the person’s email address and the files on record with Google and other email address providers.
The best thing you can do for your business is to understand your audience backwards and forwards. The more you know who you’re crafting emails for, the better you can word everything to get the response you want. Your autoresponder software will provide you with information on who opens your messages and who clicks the links.
7. Email Keeps You Super Close to Your Customers
How many times do you check your email everyday? Once a day, twice a day, every hour or more? It’s the same for the people on your list of emails. You’re always with your customers due to smartphones and the ability to send messages to your customers any time of the day. It doesn’t even matter if the message is automatic; you can contact them 24/7 easily with just a click of a button.
There is no set formula on how often you should send an email to your list. You need to find a pattern and frequency that works best for your business. When your emails offer little value to your subscribers, they will start to regard you as an interruption and start to unsubscribe from your list. Be consistent with your mailings. Don’t just email once in awhile most of the time and then bombard them with offers for two weeks solid during a promotion.
8. Email Allows You to Educate Your Audience
A really awesome feature of having a list of business emails and personal emails is that you can send information that educates your subscribers. You can talk about about their problems and then introduce them to the solutions, without browbeating or having to make cold calls.
9. You Can Send Different Messages To Different People
Your email autoresponder software enables you to segment and target different sections of your database. There are essentially two types of emails you can send out. These are follow-up emails and broadcast emails.
Follow-up emails are messages that you’ve already written for your list and are pre-loaded into your autoresponder. These are important because not all of your followers became your follower on the exact same day. You still want the person who joined your list today to get the same helpful information, in the correct order, as the person who joined in last month. All of your new subscribers will get the emails in the order that you want them received.
Broadcast emails are messages you send to your entire list regardless of when they signed up. For example, a broadcast email would be used when you’ve having a sale or special offer. A broadcast email can be scheduled to be sent on a date and time of your choosing.
10. It’s Your Greatest Asset
As you build your list of emails addresses, it becomes your greatest asset. These subscribers are the people who have bought from you or have expressed an interest in buying from you. It’s no surprise that the phrase “The money is in the list” has become so well known. But the real truth is that the money is in the ‘relationship with the list’. You need to develop a relationship with the people on your list and continually provide them with value. This way they will see you as an authority in your niche, start to know, like and trust you and be more inclined to buy from you.
Free Email Marketing Course
You simply cannot have a good online marketing plan if you don’t involve yourself with email marketing. In fact, everything else you do marketing wise should all lead back to building your list of emails. An email marketing campaign, when done correctly, will enable your business to attract new customers, keep existing ones, upsell, cross-sell and cut costs. Check out this free email marketing course where you’ll learn how to write welcome emails, set up autoresponder email software and more. Plus, you’ll get a fill-in-the-blank email templates to help you build your list of emails for your next email marketing campaign.