How To Market Your Online Business Cheaply
It is possible to market your online business inexpensively. In fact, you can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun.
The barriers to entry are low, and even the learning curve is small. So before you know it, you’ll bring your business to profit with free or low cost marketing.
Here are 9 ways to market your online business without it costing you a fortune.
9 Low Cost Ways To Market Your Online Business
1. Content Marketing
Content marketing consists of all forms of content such as videos, blogs, white papers, reports, articles, eBooks, eCourses, email series etc. Anything that consists of content in all its forms is content marketing. It’s one of your most important marketing weapons in your arsenal. In fact, you’ll use content for all types of marketing including every inexpensive way mentioned below. Content is needed that sells, educates, engages, informs and excites. You need content for all aspects of marketing up to and including customer relations.
2. Search Engine Optimization (SEO)
Search engine optimization (SEO) is how you optimize your website so that it can be found by the search engines and listed in their search results. You can SEO your company website in two ways. First, there is on-page SEO. This concerns optimizing each page of your website, social media profiles, blog sites etc., with the right terms, navigation, keywords, headlines and so forth. The second type is off-page SEO. This concerns itself with these same things off the pages you control. For example, guest blogging, forum commenting, and anything above board that you can do to get authoritative links back to your website.
3. Social Media
Social media like LinkedIn, Facebook, Twitter, Pinterest and Google+ all have a place in your online marketing endeavors. Well, they might. Your social media promotion strategy needs to determine which social media networks will work for you. This will depend on your niche and your audience. Learn where your audience hang out and be there. When you know how to use social media effectively for your business it will not only bring traffic directly from the social media platform it will also enhance your search engine optimization.
Blogging is a big source of traffic, and in some instances the only source of traffic for many website owners. It’s a great way to get your message out to your audience while not spending much money. You can write the posts yourself or you can outsource. Most people write their own blog posts themselves when starting out. It can take time to get used to doing it, but writing a post a day can help gain momentum. You also want to consider doing longer blog posts, less often, to get results.
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5. Email Marketing
One of the most effective ways to market your online business is with email marketing. Reading emails is the number one activity online. 94% of people online send or receive emails, whereas 83% use a search engine and 61% use social media. When you have an email addresses of a prospect you can use emails to send out discounts, sales information and free information to connect with your audience and build your brand.
6. Community and Relationship-Building Marketing
Thanks to forums, message boards, social media groups and more, you can now build an entire online community. This enables you to get closer to them and build relationships with them. Relationships are very important when it comes to online marketing. Simply by creating a Facebook group, you will be viewed as an authority in your field. Even though setting up a group on FB can be done in less than 5 minutes, most people have never done it. They instantly look upon you as a successful web master and online authority figure.
7. Get Listed
There are directories that are free or inexpensive that you can join to help market your business. Ensure that the directory is niche oriented, and that it’s run by a reputable person so that you are listed with other reputable business owners. You don’t want to be on a list that is associated with spam. Your local chamber of commerce is one such list that you can get on for the price of your membership.
8. Affiliate Marketing
Starting an affiliate program can help you develop an entirely new income stream. Affiliate programs for digital products provide smart business owners with an additional stream of income for selling the same product they sell directly. The ROI might be lower for each product now that you have to split the profits with a sales person, but the rewards can be enormous too. It’s a wonderful way to get a legion of fans doing a lot of your marketing for you. An affiliate signs up to use your tools to market your products and/or services to their audience, and for each completed sale they get a percentage.
You’ll need affiliate software for this like ClickBank.com or JVZoo.com. Clickbank is a very popular affiliate network that you can join that will help you run your program in a professional manner. The one drawback is that you don’t own your affiliates. You’ll need to ask them to sign up for a separate list that enables you to give them more marketing materials to use. JVZoo is free software that you can use in the cloud to promote your products and run an affiliate program. It has all the bells and whistles, plus you’ll be part of their marketplace where the super affiliates can find you.
9. Video Marketing
Statistics show that sales pages that have video convert 80% better than those that do not. Video marketing gives you the potential to reach a huge audience who are looking for your products and services. Submitting relevant videos to sites like YouTube (that has over 1 billion people using it every month), Vimeo and other video sharing websites is a great strategy to market your online business for free and can grow your online presence exponentially. Video leaves an everlasting impression and provides the perfect interactive vehicle for your marketing message.
A Proven System To Market Your Online Business
Online marketing is all-encompassing and very effective to helping the smallest to the largest businesses get more customers and increase their bottom line. For more online business marketing ideas discover the never-before-shared secrets of a 7 figure marketer where he reveals his exact process for driving 5 figures or more every single month by marketing products online. Learn exactly how to pick and choose top converting offers your audience will love, use scarcity and bonuses to increase conversions and profits, write winning emails that maximize sales and know when and how often to market your online business for the best results.