Mastering The Basics Of Digital Marketing
In basic terms, digital marketing is all about reaching customers in an electronic medium. This, of course, means advertising and marketing on the internet. But also includes email, social media and using software that works on autopilot to help you generate leads and sales for your business.
Online digital marketing offers business owners an extensive array of tools. These enable you to attract, engage and convert huge numbers of customers that is just not possible with traditional offline media.
If you are just starting your own online business, you may feel a little overwhelmed in where to start in order to build your brand and increase your profits. Or, if you have been in business for a while you may not be getting the kind of results you want. The list of online marketing tools below will help you to evaluate your current digital marketing strategies and identify any gaps.
7 Top Digital Marketing Tools
1. Content Marketing
Put simply, content marketing is the skill of communicating with your customers and prospects without selling. Rather than the hard sell approach to promote your products or services, you provide your prospective buyer with information and knowledge. The basis of content marketing is that if you provide consistent and beneficial information to potential buyers, they will inevitably become loyal and regular customers. Content does not just have to be words on a page. It can be videos, infographics, images, podcasts or webinars so remember to vary your content delivery.
Blogging, in particular niche blogging on a certain topic, will attract a targeted audience interested in what you have to offer. Many of your most qualified leads, whether you’ve identified them or not, will read your blog at some stage. Your written content should provide value and be supported with good images. There are number of websites where you can download free images to enhance your blog posts.
Video is in high demand online and used to entertain and educate. More than 1 billion people use YouTube every month giving you the potential to reach a huge audience who are looking for your products and services. You don’t even have to appear on camera if you don’t want to. Screen capture software like Jing allows you record what is on your computer screen. This is a great way to create a video for a presentation. If you aren’t already marketing on YouTube regularly, put video marketing at the top of your to-do list.
4. Social Media
Social media allows you to connect with your target audience, increase your exposure, generate leads and bring in sales. In addition to posting valuable written content, great images can also be used for infographics and marketing at highly visual social networks such as Pinterest, Facebook and Tumblr, to drive traffic back to your site. They also show what your products and services are all about. Don’t forget to market your hottest content on niche-related discussion boards, groups and forums, especially places like Facebook groups.
Make the most of your digital marketing by placing an email address capture box on your website. Building a database of people who are interested in your products and services is crucial to online business success. Email marketing is ideal for building relationships and makes your content marketing, blogging, and social networking efforts measurable. Don’t just think traffic; think engagement with your content.
6. Search Engine Marketing
Search engine marketing covers two main strategies. The first is pay per click (PPC) where you pay each time your ad is clicked. These are highly targeted marketing techniques where you get your messages directly to a specific audience. Examples include Google AdWords and advertising on social media sites like Facebook or Twitter. The second search engine marketing strategy is search engine optimization. This is the process of improving non-paid, or organic, results in search engines so that your business appears at, or near, the top of the search engine listing for a particular keyword or set of keywords.
Automation such as email autoresponders and blog schedulers keep your marketing going even when you are not at your computer. Work smarter, not harder, with the help of schedulers and other automation tools.
Everything You Need For Digital Marketing – In One Place
Every online business needs a set of tools and resources to help it operate more effectively and efficiently. The Digital Business Lounge is an easy to use online digital marketing platform that lets you quickly create beautiful websites and provides all the internet marketing tools you need to run a successful online business. There is nothing to download or install, no additional hosting is necessary and it’s easy to move any existing domains or hosting to it. It has a full customer service team, step-by-step digital marketing course and video tutorials and It will keep you updated with all the latest digital marketing strategies with your own personal notification centre.