What Does ‘The Money Is In The List’ Actually Mean?
When you start an internet business, it won’t be long before you come across the phrase ‘the money is in the list’. This basically means the people that you have on your database, or email list, are the people who are most likely to buy from you. They have signed up to receive emails from you because they are interested in your products and services.
But as you build your list of prospects, if you just continually blast out sales emails, your subscribers will start to ignore your message. You need to develop a relationship with the people on your list and provide them with value. They will see you as an authority in your niche and come to know, like and trust you. They will then be much more likely to buy from you. Online business success is more than just ‘the money is in list’. Online business success is in ‘the realtionship with the list’.
Money Is In the List. Or Is It?
Think about some of the brands, bloggers and entrepreneurs you love the most. Chances are that you have some sort of connection with them. You perhaps follow them on social media and share core beliefs with them.
But how did that connection first start? How is it maintained? What is the most effective and reliable way that you can receive information from the brands, bloggers and entrepreneurs that you genuinely like. The answer, of course, is email.
Email is the most effective way to communicate and maintain contact directly with your prospects and customers. This is why they say that the money is in the list.
Email Marketing Tips To Build a Relationship With Your Subscribers
Connecting with your audience through email is one of the easiest ways to get what you have to say out to your prospects or customers. What confuses a lot of online marketers, especially new ones, is when it comes time to actually create that email.
When you’re completely new to internet marketing, you know that you don’t send out individual email messages to each subscriber. That would take you all day or longer. You wouldn’t have any time to work your business.
What you need to use is an autoresponder like Aweber that will automatically personalize the email with the recipient’s name and then will deliver your message to them.
How To Create Marketing Emails
In the email that you create for your subscribers, you’re going to want to have a balance between personalization and business content. When you set up the email, you don’t want to just have that person’s name as the greeting and then go right into whatever business you want to deal with. That’s too much of a sales push.
What you want to do is have that person’s name in the greeting and then personalize a few lines after their name. You can open the message by showing that you’re human. For example, you could mention the weather. How cold it is or how hot it is and what are you doing to stay warm or cool? Some people feel awkward about this. But it’s no different than walking into a meeting with someone and making small talk before you get down to business.
Once you’ve finished the personalized beginning, you can launch into the reason for the email. This part should be in the middle of your email. You can talk about the new business product you’ve come out with or a review of someone else’s product. You can mention any helpful tutorials you found online or a Facebook group that it might be worthwhile for them to join. Be yourself as you’re writing this. Talk to them like you were sitting down sharing a cup of coffee with a friend.
FREE REPORT: Write emails that get opened (& how often to send them)
Email Marketing Content
If you have more than one thing to share with your email subscribers, you can use bullet points or a numbered list to make reading them easier. Don’t forget when you’re writing the email to include the links they’ll need to the product or review.
After you’ve finished dealing with all the new business you want them to know, you should end the email with another bit of personalization. You’ll take a sentence or two to sign off. You might sign off with something like “Going to try to relax now!” or, “Hoping to get the work done so I can head out into the sunshine!” If this were a formula, it would be P-B-P:
Your Email Marketing System
Effective email marketing starts with an autoresponder. An autoresponder does just what the name implies. It automatically responds to any email. If someone heads to your website and they want to sign up to get your newsletter or get the e-book that you have written, once they type in their information, the autoresponder, will answer them and deliver the information they want.
You can set up events that will activate the autoresponder. That event could be in response to them checking out a link or buying a product. You can even set your autoresponder software to send them a greeting on holidays or birthdays.
Communicating With Your Email Marketing Database
The emails you’re going to want to send out where you’re initiating the communication are going to be broadcast emails and follow up emails.
Broadcast emails are emails that usually deals with topics that are happening now. For example, when you’ve decided you’re going to have a sale on all of your e-books or products, and you send out an email to your entire list to let them know this information – how much of a discount they get, what they get it on, and when it expires. You can set a broadcast email to be delivered to a specific segment of your database on a date and time of your choosing.
Follow Up Emails
Follow up emails are the emails that you’ve already written for your list and input into your autoresponder. These are important because not everyone joins your email marketing database on the same day. You want the person who joined your list in February to get the same helpful information, in the correct order, as the person who joined in January. Using follow up email can help your new subscribers never miss anything important. If you have a follow up email set up to deliver something like a new marketing class, you want all of your new subscribers to get the lessons in the order that you wrote them out.
Do take care when writing your follow up emails. You can’t talk about topics that aren’t evergreen. If you do, not only could it become very embarrassing because it would be obvious but you could lose credibility with your customers. Not everyone realizes the emails going out to them are delivered on autopilot. For example, if your follow up email talks about wanting to stay warm from the snow and the cold, the problem comes when that email is sent out to someone in the middle of summer.
The Money Is In the List If You Look After The List
Online, there’s a certain ability to use multi media (like audio and video), but most people still rely on the written word to help them capture the attention of their audience. Your words explain how your products and services can benefit your prospects, and convince them to become loyal, paying customers. Email marketing allows you to privately communicate with hundreds or thousands of people who specifically signed up to hear what you have to say on a regular basis. That’s a pretty special relationship – they’re showing trust in you and admiration of your insight.
If you’re struggling to connect with your audience, this free Online Writing Report provides help creating email marketing messages to appeal to your audience in the right way so that they don’t unsubscribe.