Copywriting Tips For Your Online Advertising Strategy
There are a handful of simple changes you can make to improve your online advertising strategy and thus boost your sales. There is a formula that professional copywriters use to motivate people to buy products and services and you can use that strategy for online marketing.
Although you probably won’t turn into a world-famous copywriter overnight, here are 5 copywriting tips you can use within your online advertising strategy to increase the response from your emails, adverts, blog posts or articles. The internet is a great place to do business but it is a competitive environment. You have to make sure that your messages stand out from the crowd.
5 Copy writing Tips For Your Online Advertising Strategy
The first of these copywriting tips is about your headline. The headline is (almost) the most important element of your online advertising strategy. If your headline is poor – or worse – boring, most people won’t read any further. A headline needs to be exciting, enticing, and intriguing. Your headline needs to grab the attention of your reader quickly so that they want to know more.
2. What’s The Problem?
Your online advertising strategy will be more effective if you tell your audience that you can solve a problem for them. So when you are writing copy for your marketing messages make sure that you present the problem. Without a problem, people have no need to buy or take any kind of action at all. Presenting people with a problem is the same as letting them know they need to take the necessary action to resolve whatever the problem is. And you can help them do this.
You have to show them that you understand what the problem is, that you have walked the same road and can feel their pain. This is one of the key copywriting tips.You need to establish a common bond to build trust with the reader and not talk down to them. Then, you can show them how there is a solution to their problem and you present that solution.
3. Layout and Format
One of the biggest mistakes most people make when writing sales copy or any other type of content is they fail to break it down into bite sized chunks. When words are written together in long paragraph form without breaks, readers tend to skim rather than read the content if they read it at all.
To get your point across, your online advertising strategy should be to communicate your messages in a style that flows easily. Start with clean, crisp headlines followed by your storyline and then begin to break it up into sub-headlines.
Bullet points are useful to use too. They take long paragraphs and put them in an easier to read format. They immediately draw the focus of the reader and you can point out important details within bullet points.
4. Call To Action
You may have the best copy ever written in your advertisement, but if you don’t tell people what to do, they won’t do it. Your online advertising strategy needs a call to action that moves people to act. Sometimes using the same old phrases (Buy now! or Order here!) can backfire. People tend to turn a blind eye to words that they have seen a thousand times.
Remember the customer’s problem? Here’s where understanding what the problem is can work as a call to action. For example, if you were selling products that successfully treated acne, instead of having a Buy Now call to action, you could use, “Yes! I want to fight my acne starting today!”
You want to think about your call to action and put yourself into the customer’s shoes. How is the problem hurting their life? What emotions are they battling because of it? Embarrassment? Social anxiety?
5. One Last Point
The last, but by no means least, of these copywriting tips is to use a PS (and even a PPS) in your copy. Why? Some people skip the sales copy and head straight to the price point and postscripts to see what the page is summed up about. You can also use these to show what the customer might risk if he does not take advantage of your offer.
A clear direction your online advertising strategy
Success for your internet business will come from having clear and effective marketing. Great marketing can sell an average product but poor marketing cannot sell a great product. The key to a sustainable, legitimate and profitable online business is have a solid business model and the ability to implement effective internet marketing techniques. For an step-by-step guide for achieving the best online advertising strategy for your internet business, check out this FREE 7 Day Online Business Marketing Training Course.