How Effective Article Marketing Can Boost Your Business
An effective online business strategy that is often overlooked and misunderstood is article marketing. Effective article marketing is about writing quality content material that is useful or interesting to your target market and getting it published for free on other related websites, ezines, blogs and article directories.
Article marketing helps to improve the organic search engine results for your online business. It does this by providing back-links from other websites, improving visibility for your target keyword phrases and establishing you as an authority in your industry.
There’s probably a good chance that your competition are not using this online business strategy because effective article marketing takes time, skill, and effort. It also can be done without costing you any money. However, like all effective marketing strategies, it has to be done correctly to get results but if you follow the guidelines below, you’ll find it quite simple to do.
5 Effective Article Marketing Tips For Your Online Business
Effective article marketing all revolves around choosing the right keywords and having a clear objective of what you are going to write about. Remember that your article needs to establish you as an authority on your subject matter and give the reader a reason to find out more about you. Your article will contain a link to your website and the objective is to get the reader to click on that link.
1. Plan Your Article
Plan the reason for the article and have a clear objective for what you want it to achieve. Having the right keyword or keyword phrase is crucial to the success to effective article writing. Research what keywords would most appeal to your target market. Proper use of keywords will get you noticed quicker on search engines and help you get a higher ranking.
2. Gather Information
As part of this online business strategy, you need to gather as much information about the subject as you can. Your target audience may have have already researched the subject and although you may not be able to provide a lot of information that they don’t already know, they will be able to tell if you really do know what you are talking about. Find out what questions your readers may have and answer them. Find out who, what, where, why, when, and how. Ask the right questions and give the right answers.
3. Write A Compelling Title
Effective article marketing needs a compelling title. The title of your article is like the headline of an advertisement. An eye catching title will stand out among all the others the reader is likely to see. Also write a strong opening paragraph that will make the reader want to keep reading to find out more.
4. Use Keywords In Your Text
The content of your article needs to be well written and easy to read. Use your keywords throughout the article to make it easier to find, but don’t do too much. As a rule use your keyword once for every 100 words. Avoid using technical jargon and abbreviations and always write from your reader’s perspective and at a level that they will understand.
5. Have A Call To Action
You have to remember your overall online business strategy is to get visitors to your website. Effective article marketing is more than providing useful information. It needs to encourage the reader to go to your website or to take what ever action you want them to take. If you don’t tell a reader what you want them to do, the chances are that they will not do it. Don’t assume that they will click on the link contained within your article. You have to tell them the benefits of clicking on the link so that they have a reason to do it.
Getting Started With Effective Article Marketing
Effective marketing campaigns are often backed up by article marketing. Article marketing builds your online exposure, improves your search engine rankings and attracts new prospects to your website and business. But creating content for your articles can take a lot of time and effort. That is why Private Label Rights (PLR) articles are invaluable for busy online marketers who want quality written content but don’t have the time to write large quantities of content themselves. Claim 10 Free PLR Articles of high quality, pre-written content that you can edit and use as you wish as part of your online business strategy.