How Does Reputation Effect Your Online Home Business?
An online home business can generate a supplementary or full time income by selling products and services to customers from all over the world, not just those who are geographically close to you. The internet has made it possible for people from all walks of life to set up their own business, which would not have been possible in the conventional offline business world.
The internet is also a great resource for customers. It allows people to investigate products before spending any money, and all the research suggests that they’re doing exactly that. A whole world of increasingly web savvy buyers are checking to see what other people are saying about the products before they buy.
For this reason, it is vital that your online home business builds and maintains a good reputation and a solid relationship with your customers. But how do you know if your online home business is considered the legitimate and genuine enterprise you want it to be?
What Are They Saying About Your Online Home Business?
When you start a home business online you are putting yourself in front of some 3 billion people who use the internet. And that number is increasing daily. If your products and services enjoy a largely positive online reputation, you’re likely to enjoy a far greater level of sales. Conversely, if your online reputation is largely negative, it will almost certainly hurt your business.
So, a new online marketing niche has been born – online reputation management (ORM), which is the exploring of the internet to find out what has been written about your online home business and your products and services.
Online Reputation Management
The main factor with monitoring your online reputation is to know where your customers might be commenting about you. The unstoppable evolution of the internet does makes this challenging, but here are the likely places where your online home business may be subject to public scrutiny:
- Industry forums
- Social media sites including Twitter, Facebook and LinkedIn amongst others
- Yahoo Answers, and similar Q&A sites
- Sites that are set-up to review products
You can get hold of relatively inexpensive ORM software to help you find where your online home business is being discussed, however do the following too:
Set up Google Alerts
Google Alerts allows you to specify keywords and when a new Google listing with that keyword appears, you’ll be informed. Possible keywords you should setup will include the name of your work from home online business, the products or services that you sell and perhaps even those of your competitors.
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Fine Tune Your SEO
By fine tuning your SEO, or search engine optimization, you can get to your customers first before they find your business via a review site. Effective SEO will give you maximum online exposure and you’ll be able to access your customers first for your preferred keywords.
Don’t Ignore Negative Comments
When you start a home business online you undoubtedly do it with the best intentions to provide products and services to people who are looking for and want what you are selling. the last thing you need is your reputation, and therefore online success, decided by the faceless, kangaroo court that is the internet.
In the event of a cluster of poor reviews, damage limitation needs to be practiced right away. Take the time to respond to comments thoroughly and uniquely and avoid sending out the same standard reply to every comment. Nothing infuriates people more than not being taken seriously when they have a complaint, and it more than likely will make the whole situation worse.
Building The Best Online Home Business For You And Your Customers
When you start a home business online it can be a challenge deciding what you should do or should not do and how much time, money or resources you should allocate to it. And, if you make the wrong decision, it can have a serious impact on the success of your online home business. Sustainable success comes from having a solid business model, clear direction and step-by-step guidance. Check out this FREE Online Business Presentation from the world’s first online business and marketing academy that reveals the proven steps on how to start a home business online with business models and concepts that very few people know about.