Online Marketing Trends For 2014
As the internet is constantly changing, what are the online marketing trends for 2014? The traditional economy is still recovering from the longest and deepest recession since the end of the second world war, but digital technology and online business trends are areas that are showing real growth.
ComScore, a leader in measuring the digital world, reported that U.S. online spending in November and December 2013 was over $42 billion, an increase of 10% over last year. Also, considerably more purchases were from mobile devices.
4 Online Marketing Trends for 2014
Get Ready For Mobile
The online marketing trends towards mobile in 2014 is undeniable and there will be significantly more purchases coming from mobile devices. People are becoming more comfortable when researching, shopping and generally using the internet via mobiles and tablets. The rise of smartphones and popularity of tablets combined with better connectivity means that people can surf online whenever and where ever they want.
Make sure that in 2014 your online business keeps up with these internet and online marketing trends with a responsive website design that provides an suitable viewing experience for all devices from mobile phones to desktop computer monitors. This means that no matter what device your customers find you, they can still view your website and buy from you.
Is Your Content Good Enough?
Producing valuable and engaging content designed for a specific audience has always been one of those online marketing trends that will never go away and 2014 is no exception. The search engine giant Google is focussing its results on websites that provide quality content. This means that good results from organic search engine optimisation will generated by strong content.
The marketing trends selling online products and services in 2014 will be driven more by establishing online authority and gaining trust from customers. This is will be achieved by regularly providing valuable content through a variety of channels, such as your website, social media, eNewsletters, videos and articles on other websites.
Social Media Will Be More Important
Online marketing trends for sharing information via social media will increase in 2014. Facebook, Twitter, and LinkedIn are still the major social media players and content shared via these networks will add value to your search engine rankings. This is because the more people choose to share a piece of content, the higher its perceived quality.
Rising stars like Pinterest, Google+ and Instagram will play a significant role in the online marketing trends in 2014. Businesses will need to test different social networks to see which helps them to reach the maximum amount of consumers.
The Use Of Images
In addition to the importance valuable content, another of the online marketing trends for 2014 is the use of images. Well-placed pictures in blog posts and social media updates will help your content to stand out. Social media sites that are image based like Pinterest and Buzzfeed will become more relevant. There will continue to be a big rise in the popularity of infographics, which put together images with a small amount of text to explain subject matter and provide research data.
How To Keep Up With online marketing trends in 2014
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about online marketing trends and how they will effect your business, check out this FREE, 7 Day Marketing Bootcamp.