A Quick Introduction To Online Video Marketing
More and more marketers are using online video marketing to boost their website traffic, prospect list and sales conversions. Recent studies show that video sales pages are converting up to 300% more than old style contextual sales letters.
According to Hubspot, in 2015 video accounted for 57% of Internet traffic, which is almost 4 times as much as web browsing and email. Experts predict this number to grow to 69% by 2017 and 79% by 2018.
It’s no secret that the vast majority of successful internet entrepreneurs use internet marketing videos for marketing, sales, and communication. So how can you you use online video marketing to boost your business?
How To Make Online Video Marketing Work for Your Business
Realize The Potential
Many tend to shy away from online video marketing because they think that it’s too complicated. But it’s not as difficult as you may think. When you consider the potential that a video sales page can give to your business, it’s worth the effort to learn more. Videos can be quite simple to produce and you probably have everything you need already installed on your computer.
Keep It Simple
Web video marketing needs to be kept simple. Too much clutter on the page can drive potential customers away. There should be clarity and a direct, clear call to action. Also, keep the video itself simple. Speak simply and with clarity. If you show text, use bullet points. This will create a pleasant experience for the customer and lead to more conversions.
Entertain Your Audience
Any emotion that you can arouse in your audience will lead to more conversions. Actually, the top emotion, which leads to conversions, is awe. This is followed by laughter, amusement then joy. This can be accomplished through some simple animation or interspersing something funny there. Be careful with jokes though because what you may think is funny, somebody else may think the complete opposite.
FREE Checklist: How To Market Your Business With Video
Autoplay videos are videos which play as soon as the page loads. The decision to autoplay internet marketing videos has to be made based on your audience. Some people find autoplay videos very annoying. However, if a video doesn’t autoplay then some people may not realize that the video should be watched. If you decide to autoplay a video, make sure that it is obvious how to pause the video. If you don’t autoplay the video, make sure the customer clearly sees the play button. The best way is to test with 2 different landing pages and analyse which works best for your customers.
Show Problems Then Solutions
People have come to your page for a solution – whether this is a product, a service, or training. Online video marketing should follow a set process:
- Open with an attention grabbing statement. You only have a few seconds to get their attention.
- Explain the problem.
- Make the problem even worse. The bigger the problem, then your potential customers will be ready for the next step.
- Show the solution. Now you tell them why your service, item, or product is just what they need.
- Explain why they should buy it from you. Use testimonials, client base, or other facts, which show how your product is the best.
- Call to action. At the end, the person needs to know what to do and how much it will cost. Make sure the conversion process is made as simple as possible.
The Easy Way To Make Online Video Marketing Work For Your Business
The importance of having an online video marketing strategy cannot be underestimated. And you can now create professional high-quality videos faster and with less effort than ever before. The average person (i.e. your customers) watches YouTube videos for a massive 40 minutes every single day, and that number is growing by over 50% year after year. And they’re not just looking at goofy cat videos. A lot of them are looking for advice on how to do something or how to make something work better, and many more are looking to buy a service or product. Take your free trail here and cash in on the biggest traffic goldmine the internet has ever seen – frequent online video marketing production.