Want To Start Your Own Online Writing Business?
If you enjoy writing or have a way with words, you can turn that skill into an online writing business. There are numerous opportunities for aspiring writers online and offline.
Businesses need people to write content, to blog, to write sales copy, advertisements and information for websites and offline brochures. They also need writers to write books, articles and technical manuals.
In short, there’s a high demand for writers. There are many people who follow the content writing business model and earn a comfortable living. And they get to make that money from their own home, the beach, the coffee shop – anywhere they can take their laptop. Sound interesting? Here’s how to start a writing business online.
How To Start An Online Writing Business
1. What Are Going To Write About?
Decide what you want to write and check if there’s a demand for it. For example, do you want to write articles and blog posts? Would you prefer to write books and eBooks? What about sales copy? Additionally, do you have a preference for the topics you’d write on? You can specialize in an industry as well as a content format.
For example, you could position yourself as a brilliant blogger or a fitness expert. You could be an e-book ghostwriter or a writer that specializes in animals and pet care. Choose a specialty that you enjoy. If you don’t like writing about a certain topic, chances are you’re going to struggle to get motivated and not give your client your best effort.
Some writing opportunities pay more than others. For example, advertising copy-writing pays more than blogging in general because you’re selling a product or a service. Ghostwriting books pays more than article writing. And business to business writing is in high demand simply because there just aren’t enough writers providing the service.
2. Create Your Business
This will include choosing a business name and creating a website. Don’t be put off if you’re worried that you don’t have the technical skills to build a website. You don’t have to start learning website coding or e-commerce programs. There are many online business systems that can be installed with a few clicks by following step-by-step instructions. You can even outsource the whole set up if you feel that it’s too much for you.
You’ll also want to consider creating a standard work for hire agreement. This will outline the rights and responsibilities of both parties. Finally, you’ll want to create an invoicing system. Many writers require a 50% deposit to begin a project with the remainder due when they deliver the content. This helps ensure a writer gets paid for their work. Sometimes, not often, you’ll run into a client that isn’t professional. You’ll need to decide in advance how you want to handle this. Referring someone to a debt collector isn’t fun.
While there are many writers selling their services, many of them don’t take their business as seriously as they should. They miss deadlines. They don’t edit or check their work and they don’t handle feedback or communication very well. As a writer, you’re a service provider and a business owner. Professionalism and customer service matter.
FREE REPORT: How To Write Content For An Online Audience
3. Market Your Business
You’re a writer, so one of your best marketing tools is the written word. Article marketing, blogging and a well-written sales or landing page are great ways to drive traffic and potential clients to your website.
Get out and network too. One of the best ways to build an online writing business is to network online and offline. Join your local small business association or chamber of commerce. Connect with your clients and ask for referrals. Stay in touch with them by sending information they’ll find useful, or send them simple notes to say hello. Word of mouth is a powerful marketing device and it’s an effective way to build a writing business.
Comment on blogs in your specialty areas. For example, if you’re a pet writer then visit and comment on blogs about pets. Link to your website to drive traffic and customers to your front door. Also participate on industry forums and Facebook groups. You can even set up your own Facebook group. Facebook groups are an excellent place to generate awareness about your business and connect with potential customers.
4. Specialize In A Specific Niche
In order to become a credible expert it helps to have a specialization. Specialization provides you the opportunity to fine-tune your craft, to offer a better service and to charge more for your time. You can specialize in specific niche or field of interest, or you can specialize in a format. You can also specialize in both, for example “self-help sales copy.”
The great thing about writing is that you can always improve your skills. Writing is a craft and like most crafts, there is always room for improvement. Be a constant student. Sign up for a creative business writing course, read books from expert writers and learn your trade inside and out. You’ll be better able to answer your client’s questions and to provide the best service money can buy.
5. Expand Your Business
As your business grows you can become more than a writer. You can become a consultant. You’re an expert, right? So people will come to you with questions. They’ll want your advice. Be ready, willing and able to give it. When clients are able to count on you as a partner and consultant, they’re more than willing to pay you for your time. Many writers charge much less than they can. Be confident in your skills and charge what you’re worth, keeping in mind what the market can support. You can also recommend products or services that compliment your services and earn commissions on any sales that you make.
Free Checklist To Help Start Your Online Writing Business
If you enjoy writing and would like to run your own business, consider starting a freelance writing business. You can still work your day job and then, once business really picks up, you could look at doing it full time. To get you started, you’ll need to show prospective clients the standard of work you can provide. The easy way to do this is to write a short e-book about your chosen niche that you can give away as a sample. There’s a proven step-by-step process to successfully researching, writing, formatting, publishing and marketing an e-book. Download my Free e-Book Creation Checklist to help you kick-start your online writing business.