What Is Pay Per Click Marketing?
The purpose of Pay Per Click marketing is direct traffic to your online business website, where you pay the publisher (the website owner) when the ad is clicked.
When you run a PPC advertising campaign, you typically bid on keyword words or phrases relevant to your target market. The more you bid (or pay) the higher your ad will appear in the listing.
A keyword phrase are the words that a target customer would type into a search engine – for example “what is pay per click marketing?” The search engine will then display both ‘organic’ and paid listings. When the target customer clicks on a paid result option, the advertiser will pay for that click.
To set up a Pay Per Click advertising campaign, you write an ad and list the keywords that you are using for your online business with a click provider and then these will appear in the form of an advertisement that potential prospects to your website can then check out.
Understanding Pay Per Click Advertising
Use Relevant Keywords
People will click on your ad and expect to be taken to a relevant website or landing page with subject matter that is related to the keywords within ad. If they do not see what was offered in the link, they will leave and the click that you paid for would be a waste of money.
Use the Right Keywords
When you’re using keywords you should always check the search engines themselves. For example with the Google Keyword Tool. Choose your keywords carefully. If you choose the ones with highest results on the search the competition may be too great for your online business and if they are too low there is not enough potential market.
Control Your Cost
You can control the number of paid clicks your website or landing page can receive in any given day. This is advantageous for the small online business owner as you will be able to control how much money that you are willing to spend on pay per click advertising each day.
For more information on costs, go to Ways to Reduce Your Pay Per Click Marketing Cost
Control Your Campaign
You have got the ability to pause your PPC marketing campaign whenever you like. Sometimes with a small online business website, you may not be able to monitor your account for a few days or even weeks, especially if you are running it as a side business form home. If this is the case, you can pause your account and you will not have any advertising money spent during this pause.
Check the Terms and Conditions
Just about all of the PPC advertising provider sites require that you stick to a certain set of rules and regulations. Each of these terms and conditions are different for each provider. You need to be certain to read through these rules carefully and follow them constantly. This will save you a lot of time, frustration, and headache later being rejected by the provider for not following their rules.
Monitor Your Advertising
Constantly monitor the number of clicks which you receive on your online business and where they are generating from. You will want to continue bidding only on the keywords that are actually bringing the traffic to your website. You should delete the keywords that are not bringing the results that you are looking for.
You do need to have patience with your Pay Per Click Marketing Campaign with your online business. Almost all the PPC publishers offer help and you should contact them before calling your Pay Per Click marketing campaign a complete failure. They will be able to provide you with possible solutions to get better results on your site.
MORE HELP WITH YOUR PAY PER CLICK MARKETING
Having your own online business can be hard work. There can seem to be a mountain of obstacles to climb – from understanding pay per click marketing to search engine optimisation from blogging to social media marketing, from finding the right products to sell to finding customers to buy them, the list goes on. To learn how to quickly and easily get your online business on the road to success, check out the Digital Experts Academy.