Getting Traffic From Your Pins On Pinterest
Your pins on Pinterest matter. Pinterest provides more referral traffic than any other social media site not named Facebook. As a matter of fact, Pinterest is the #2 referrer of traffic to websites on the entire internet, not just compared to its social media counterparts.
Getting more followers on Pinterest will not only help to bring more traffic to your website and blog, it will increase the buzz about your business. What is the best way to do this? How can your pins on Pinterest encourage Google and other search engines send you lots of targeted, relevant, free traffic?
How To Produce Traffic Pulling Pins On Pinterest
Pinterest is all about visual impact. And some images naturally look better on the Pinterest website than others. Over 80% of all Pinterest usage takes place on mobile devices. That means images that are tall and slim look the best. That’s why your Pinterest marketing strategy should focus on creating images that are tall and vertical.
Pinterest automatically scales all images you upload to a specific width. However, the height is up to you. The images which jump out are those which are taller. Because of the way the website is laid out, short, squat images just don’t capture your eyes the way taller images do.
When you increase the height of your images on Pinterest, you simultaneously increase the virtual real estate that you have to deliver your message. This means that taller pins on Pinterest have a better chance of getting your point across, with visuals and text, than a shorter image does.
Text And Images
When you add text overlay to your pins on Pinterest, it will encourage more people to like, re-pin and comment. Studies show images with textual overlay routinely drive more engagement than images without text. This is because of the power of textual communication, combined with imagery.
Images with bold, easy-to-read text jump off the page when compared to content on Pinterest that does not have a textual marketing message. Adding a text overlay to your image also makes your message clear – you can say exactly what you want Pinterest users to take away from your content. Pablo and Gimp are two handy Pinterest marketing tools for easily adding text to your images and screenshots.
FREE Checklist: Pinterest Marketing (Drive Traffic To Your Website)
Don’t Forget Your Pin Descriptions
When you upload your pins to Pinterest make sure you add descriptions. One study that looked at thousands of pin descriptions showed that descriptions with 200 to 300 characters (about 50 words) were the most repinnable. You should also use very specific words and phrases to convey your message.
Your description should contain keywords, phrases and terminology that relate to the business, market or niche you are in. Keywords are important because that’s how people find you when they want to find certain types of pins. Add keywords in descriptions, board names, and anyplace you can to get more viewers.
For example, if your blog or website is all about dog training, you should use the phrase “dog training” and any relevant phrases and keywords in your pin descriptions. This tells Pinterest and search engines about the focus of your website. It also improves your search engine ranking for those terms, and helps drive traffic.
Include Links In Your Pin Descriptions
It should go without saying, but you’ll want to include a link in every description. If someone finds an image interesting enough to stop and read the description, they’re engaged in what you have to say. Give them a call to action, a link to the related blog or website. Clicking on a Pinterest image expands that image, and then clicking on it again sends you to the webpage related to that image. Don’t make someone go to all that trouble to get your website. Include a link to your website in your description to make things easier for them.
Can You Use Hashtags On Pinterest?
The humble # (hashtag) added before a keyword or phrase you want to get ranked for in Pinterest and search engines works wonders to that effect. This is one way that Pinterest’s search engine understands what a particular pin is about. Combine the hashtag with important keywords and phrases relevant to your business and the traffic Pinterest sends to your site is “warm”, receptive and laser-targeted.
Getting More Followers on Pinterest
Getting more followers on Pinterest isn’t much different from getting followers on any other social media network. You must be a contributing part of the community on a regular and ongoing basis. So ask for people to follow you and follow them back. Remember to post original content regularly. Don’t add 100 updates all at once. Instead create them and then schedule them to go out periodically. There are several free and paid resources that can upload pins on Pinterest automatically. This way you show up with something new often. And the more often you show up with something new, the more chances you have of people following you.
You can easily add a tab on your Facebook page in order to encourage people to follow you on Pinterest. Your blog and website should also have a follow me button for Pinterest. If you use WordPress, there are many plugins available to make this a simple and almost automatic thing to do. When using your email mailing list and other social media accounts, be sure to share your different social media accounts with easy share, like and follow buttons.
Free Pinterest Marketing Guide
You’re probably marketing your business on Pinterest to create brand awareness and drive traffic to your website or blog. Build your followers, like your boards slowly and steadily, and you’ll get a lot further and be more successful than if you do it too quickly. With over 150 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic with this social media super-brand. Download my Free Pinterest Marketing Checklist for more info on how to get more results from your pins on Pinterest.