Why Use Pinterest For Your Business?
It may have started out as a place for women to share product images, but its meteoric rise as a social network means that you can no longer ignore Pinterest for your business.
Pinterest is a site where users create boards and “pin” favorite items to it. Those items come in the form of an image that links back to a website. Users on Pinterest love to share and repin images from a whole range of categories and niches.
As with any social network, you just need to find a balance between self-promotion, social networking and making money. Here are just a few ways you can use Pinterest for your business both for profit and promotion.
How To Use Pinterest For Marketing
Pinterest isn’t just for individuals. You can use Pinterest for your business. As a matter of fact, it provides your business with a very innovative way to not only make your online presence stronger, but, to build your brand, drive potentially massive amounts of traffic and consequently increase earnings. Pinterest is actually the second biggest referrer of traffic to websites on the entire internet, not just compared to its social media counterparts.
1. Promote Your Website
If you have an image on your website it’s pinnable. For that reason alone, you should always add an image on each of your blog posts, articles and web pages with a “Pin it” button under each. Aside from that, readers are drawn to images and an interesting one encourages them to go on and read your article.
When you or a reader pins your image to Pinterest, it creates a direct link back to your website. This not only adds to your link-building efforts, it can bring a whole new type of traffic to your site. Create themed boards on Pinterest for your business categories and make sure that you always pin images from your website to those boards.
2. Involve Your Customers
Using Pinterest for business marketing is a new way to engage your customers online. Not only can they pin their favorite images to your boards, but they can comment on them and share them with their friends and followers. When people enjoy interacting with your website, they’ll come back more often. This not only builds your relationship with website visitors, but it gives you far greater opportunities to showcase your products and services.
The key to really benefiting from using Pinterest for your business is to post images that inspire and motivate. For instance, if you run a personal training business one of the best things you can do is post images of your client’s results. This will inspire people to want to get out and lose weight too. It will also make them look at you as an expert and therefore build your brand.
3. Inspire Your Customers
Often people only see your products in one way and for one purpose. Pinterest boards give you the chance to inspire different ways to use your products through visuals. For example, if you sell wedding favors, you can show pictures of them at the table settings of customers’ weddings. That’s far more inspiring than a simple product image on a plain background.
Whenever you post an image be sure to include keywords in the description as this is how people will find your content. Have fun with your descriptions. Make them fun or interesting for people to read. When you have a great image with a great description people will want to share it.
FREE Checklist: Pinterest Marketing (Drive Traffic To Your Website)
4. Show That You’re A Real Person
It’s always difficult to make a personal connection with people online vs. face-to-face. By including both business boards and personal boards in your Pinterest account, prospects and customers get to see some of your own interests. They start to see the real person behind the business persona.
Even if you’re representing a large company, remember that customers are eager to know the real people behind the corporate face. Have a mix of items in your Pinterest account. If you’re doing nothing but selling, then people won’t follow you. Look at many other users’ accounts and you’ll notice they pin things like memes and sayings, funny pictures, and more. You want to be human – not a spammer. If you’re a small business or entrepreneur, this is even more critical.
5. Add Affiliate Links
You may not realize it, but you can also insert your own affiliate links on your pins. It’s a whole new way of doing affiliate marketing. You can create boards that are just product oriented and earn cash when people click those links and buy something. Just go into the “edit” button for a specific pin and replace the direct link to the product with your affiliate link. Just make sure you test it after pinning it to check that your link is going to the right place.
6. Link To Other Social Media Sites
It is also a good idea to have a presence on other social media sites such as Twitter and Facebook. This will allow you to promote your Pinterest page on those other sites as well. The more exposure your images get the bigger your brand will become.
7. Follow Your Market Leaders
Follow market leaders and like-minded people in your niche. Go on Pinterest and start following the boards of people interested in the things you’re promoting. They will get a notification and then often follow you back. If you follow a big hitter and you re-pin some of their images there’s a chance they may follow you back and re-pin some of your material too. If this happens you can really increase your online presence quickly.
Using Pinterest for business is all about exposure. The more exposure you get the bigger your brand will become. So be creative. Use collaboration boards to allow others to post content and ideas as well. This will foster a community that can have a huge impact on your overall brand. It can also keep people coming back which is a vital part of online success for any business.
Free Checklist: Using Pinterest For Your Business
Pinterest has become a major player in the social media universe. With over 150 million active monthly users and growing rapidly, the visual content based social media site provides entrepreneurs, bloggers and businesses large and small with a global reach. Make the most of it as a place to engage your customers and prospects. At the same time, it presents a new opportunity to earn income online from a completely different source. Download my Free Pinterest Checklist that has smart marketing tips proven to boost the results of using Pinterest for your business.