5 Benefits of A Podcast For Your Business
Your competitors may have multiple websites and blogs, each one showcasing a product or service. The same can’t be said about podcasts. Although having a website and a blog is important, a podcast for your business will provide a unique marketing approach that engages people much more than text based content ever can.
Quite simply, a podcast is a type of RSS feed (or the delivery system used) that listeners can subscribe to. But instead of using text or video as content, it uses audio. It’s like having your own radio show, but to a targeted audience who are genuinely interested in what you have to say.
You can use your podcast to build engagement and authority with your target market, grow your email list and sell your products and services.
Is it time to start a podcast for your business?
The Benefits Of Podcasting For Business
The word podcasting itself is an amalgamation of the words “iPod” and “broadcasting” as when it was first devised, it used an iPod to play them. Now of course, a podcast can be played on many devices including computers, laptops, tablets and smartphones. In the case of using a smartphone, it’s usually an app that must be first downloaded and installed.
1. It’s Personal And Real
One of the reasons why a podcast for your business can be more effective than just blogging is because they seem that little bit more real. Listening to somebody’s voice in an audio recording can be more effective since you can convey more emotions. Audio recordings, as opposed to text written on a screen, often appeals to people more. It’s also easier for people to listen to an audio recording while they’re doing something else. For example like preparing a meal or tiding the house. One of the big benefits of listening to podcasts is that you can easily listen to them when driving, commuting to and from work, when exercising or generally on the move. You don’t have to be in front of a computer screen.
2. It’s Convenient For People
Your listeners don’t have to be online at the time you post the podcast. They can listen to it later and catch up. This makes it convenient for both you and your audience, since you can create and post content whenever you like and they can listen to the podcast whenever they are free.
FREE Checklist: Podcasting For Beginners
3. It’s Easy To Do
There’s nothing complicated about making a podcast for your business. At a basic level, you can use a smartphone to record it on. Applications like Google Play Music, Pocket Casts, Ipadio and AudioBoom record audio directly from your phone. You then need a connection to upload it to the internet. You can make podcasts no matter where you are in the world. As long as you have an internet connection, it can be uploaded instantly.
4. It’s Simpler Than A Blog Post
Making a recording for your podcast series can be easier than creating a blog post. Firstly, you don’t have to worry as much about making spelling mistakes. Since you’re talking rather than writing, you can say more in a shorter space of time and worry less about whether you’ve spelt something incorrectly or missed a comma here and there. Secondly, as you’re talking, your personality can shine through, which can be tricky when you’re just using text.
5. Reach A New Audience
Some bloggers not only post the blog content to their websites, but they also record the content and make it available as podcasts. This allows them to reach a larger, and in many cases different, audience with their message. There’s no limit as far as the type of information in a podcast. Anything from self-guided walking tours to music, talk shows, training on a particular subject, to storytelling are all free game.
How To Start A Podcast For Your Business: Free Checklist
A podcast for your business offers on-demand and targeted content that your audience are looking for. It’s free for the listener, can be enjoyed on the go on a smart phone or tablet, and allows you to connect with your audience so much better than text-based media.
The majority of your competitors most likely don’t have a podcast and probably have no idea how to create one. This provides a golden opportunity to you as many in the podcasting industry believe this is the perfect time to get involved with this unique marketing approach. Download my Free Checklist Podcasting in Business that shows you exactly how to start a podcast to become an authority in your niche, while also building your business and profits.