Should You Put Your Business On Facebook?
There’s a good chance your competitors are harnessing the incredible power of the most heavily trafficked social media site in existence. Even if your competition isn’t using Facebook for marketing, you need to put your business on Facebook.
The reason is that there are more than 2 billion active users on Facebook just waiting for you to pitch your products and services. Here are 10 tips on how to use Facebook for your business.
10 Things To Do When You Put Your Business On Facebook
1. Understand The Medium
It’s important to understand what Facebook is all about. It works by connecting people, either one-on-one (friends) or through groups. So you can tap into this method of social networking for your business. Facebook actually has rules too, so you’ll want to familiarize yourself with their terms and conditions. Most likely, you aren’t going to break any Facebook rules unless you’re being really offensive, but it’s a good idea to check out the rules anyway.
2. Make Connections
Presumably, your business has an online presence elsewhere, like a website or blog. On yourwebsite, set up a link to your Facebook page and vice versa. That way, visitors to your website can click on the link to your Facebook page, and Facebook friends can click over to your website. Giving clients and prospects the option of finding you on Facebook gives your business a personal touch. Facebook is known as a familiar network where people can interact one on one.
FREE Checklist: How To Run Successful Facebook Ads
3. Keep Your Focus
When you put your business on Facebook, it’s a good idea to keep your focus. Your business has a purpose, and you’ll need a good grasp of what that purpose is. This will help you connect with the right groups and prospective customers. When you begin filling your page with content – the information that people read when they visit your page – keep it on topic. Prospects will lose interest if your content has no focused purpose or benefit to them.
Talking of content, have a plan as to what you are going to say on your Facebook page. This is your page’s content – the information you present to your clients and prospects. Make it interesting, relevant and fresh so that people will stay when they visit and return for more information. There are lots of apps available to help you plan and post your content.
Also avoid “spamming” others. This is when you send out all kinds of promotional material and information all at once to all sorts of Facebook users, and continue doing it daily. It can turn prospective clients off quickly. They may block you, or remove their status as your friend or fan.
5. Keep It Professional
When you put your business on Facebook, you’ll need to fill out your personal information. When you fill it out, make sure the information is true and real, but also professional. Personal details are not the first thing that visitors should see when they come across your page. Think of your personal traits from a business standpoint, and describe yourself using professional criteria.
6. Individuality Is “In”
Just because you’re being professional about your business, doesn’t mean that you have to be boring! It used to be that conformity was the key to success in the business world. You had to wear the right suit, act the right way, say the right things, and so forth. These days, however, unique individuality is in. You can use your own individual approach to sell your business. So don’t hesitate to capitalize on what makes you, you!
7. People Want To See You
Having the neutral blue silhouette is considered a no-no when you put your business on Facebook. Your avatar, the little picture that everyone will see beside your comments, posts, and on your page – needs to show an image of your best professional you.
It’s up to you as to how much interaction you want between yourself and your clients. But regardless, you have to be consistent. If you want a lot of interaction, you’ll need to have interactive applications on your page (apps). These include things like contests, games, and special offers. Consider creating apps for your page, and your information has the potential to “go viral” and reach many people quickly.
Interactive or not, business professionals generally agree that giving away freebies is a great way to promote your business. If you give away a few high-quality freebies, then your fans will be likely to purchase your higher-quality items or products you’re selling.
You can use keywords from Facebook users’ profiles to give your advertisements a specific target. You can post ads to your particular demographic. This can save you time and effort, and really get your message across to your target audience or market.
When You Put Your Business On Facebook You Want It Seen
You should understand that less than 0.5% of the fans and followers of your business actually see your posts and updates. This means that more than 99.5% of your interested
audience needs you to reach out through some other marketing method aside from the “posting and praying” approach most businesses take on Facebook. The good news is that you can start and run a Facebook ad campaign for as little as $5. Download my free checklist to learn how to promote your business on Facebook to make your Facebook ad experience successful and profitable.