Another UK High Street Brand Feels The Online Business Pinch
At the beginning of 2013, the UK saw a number of well known high-street retailers fall into administration. The biggest fall was HMV, the famous music outlet. And now, as we approach the end of 2013 the latest brand that will disappear from the UK high streets is the video rental shop Blockbuster. All of its 264 UK stores will close before the end of the year.
In the UK, more shops are closing than opening with clothes stores, video and photography retailers suffering the hardest. But why is this happening?
The Digital Revolution
Blockbuster has admitted that it has been hit hard by digital alternatives such as iTunes and Netflix. This shows that if traditional retailers and stores do not adapt and implement a business strategy to cater for the changing behaviour of their digitally-enabled customers, they will have a very hard time staying in business.
The internet has dramatically changed how the world functions and communicates:
- Vinyl records gave way to CDs, then MP3s, and now streaming audio
- The VHS tape gave way to the DVD and Blu-ray, and now, streaming video
- Dial up internet gave way to high speed fibre optic
- Mail evolved to the facsimile, then email
- Film photography transitioned to digital photography
Online Business Opportunities
The ongoing growth of the internet is phenomenal. In 1990, it was estimated that were 2.8 million internet users, which equated to 0.05% of the world population at that time. Today, there an estimated 2.8 billion internet users, which is almost 40% of the world population. This number is increasing by the day.
The good news in all of this is that there is now a whole new world of possibility in the increasingly virtual world. The surge of business being transferred from traditional bricks and mortar stores to the internet has created an incredible opportunity for entrepreneurs who want to embrace digital technology.
Online Business Training
The internet is highly competitive and to succeed you need online business training. The internet is the one medium where your business has the potential to reach a global marketplace of customers who can buy from you 24 /7. But it does involve more that putting a website online and then just waiting for the customers to come flooding in.
The best online business courses teach you how to use the internet to your advantage. You have to learn how to attract visitors to your website, tell them about your products or services and motivate them to action. You have to engage their attention and convert these leads to prospects. A whole new skill set has emerged which sets out the practices of promoting your online business, generating leads and converting them to prospects.
Get Your Free Online Business Training
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more, check out this free set of online business training videos.