It’s Not As Challenging As You May Think To Run A Successful Webinar
When you run a successful webinar it provides a way for you to work with your audience on a more personal basis. You can use them to build your email list, and to make connections with new people. But your first webinar can be a bit daunting.
Think of it like learning to ride a bicycle. When you were little, your mom, dad or older sibling probably taught you how to ride. Maybe when you first started out, you had training wheels. Eventually, those training wheels were taken away. You wobbled, flopped and fell several times, but eventually, you learned to ride a bicycle on two wheels and you felt great about yourself.
To host and run a successful webinar involves the exact same process. Here’s how to create a webinar presentation.
How To Run A Successful Webinar
A webinar is nothing more than a live web-based video or audio conference that connects the host of the webinar to an audience. You can run a successful webinar for free. A Google Hangouts webinar, YouTube Live and Facebook Live are free webinar tools that you can use for streaming video online.
There are also webinar software providers that give you all the tools you need in one neat package with true live-streaming, advanced interaction and live trigger buy buttons. You can boost your engagement and conversions with live interactive media options and real-time calls to action so that you can share your screen, run quizzes, conduct surveys, show ‘buy now’ buttons and run interactive whiteboards.
8 Tips To Run A Successful Webinar
1. Determine Your Goals
Do you want to build your list, teach something new, promote a product or something else entirely? Write down what your goal is for your webinar in one sentence. It’s best to have one main goal for each webinar.
2. Define Your Audience And Topic
Next you need to define your audience. Who are they? What are their desires, fears and needs? Once you understand that, you’ll have an easier time choosing a topic or creating a product on which to base your webinar.
3. Choose the Technology You Like
It’s imperative that you test out different forms of technology to find out which will work best for you. Everyone wants different systems and features for their webinar software. Some people may want technology that allows for screen sharing, or offers people the ability to phone in. Test your webinar software before you go live. Perform your webinar so many times that you are familiar with the software and the experience inside out, for both your viewpoint and the point of view of your attendees.
4. Set Deadlines
Once you know the goals, audience, topic and the technology you want to use, set a date for your webinar. Using that date, work your way backwards, creating tasks to do in your calendar that must be done. Note what has to be done and who is going to do it. Outsource the things that you know someone else will do as soon as possible.
5. Plan Ahead
Using the deadlines, make your plans ahead of time so that you can work through each thing that needs to be done before the webinar date. This planning will be useful to help you pull off the webinar without too much added stress. If everything is broken up into little pieces ahead of time, it’ll be simple.
FREE Checklist: How To Plan, Host & Profit From Webinars
6. Form Joint Ventures
One of the reasons that you want to do webinars is to help build your email list, and the best way to do that is to share resources with other people. Joint ventures are short-term partnerships that end after one specific project. Join up with people who have good email lists who market to your audience.
7. Give Them a Taste
Having a sneak peak shorty before the webinar is a great way to whet the appetite of your audience. For example, if you’re having several speakers on your webinar, throw out a quick 15-minute webinar in advance of the big webinar to help the visitors get used to the technology.
8. Don’t Forget to Be Yourself
You will develop confidence and ability giving webinars when you act like yourself, and no one else. You are a unique individual, and webinars have a wonderful way of letting your one-of-a-kind personality shine through. Be yourself and not only will you feel more comfortable giving the webinar, but your interaction with your attendees in the future will be more genuine, and that is what web surfers connect with – people who are unique and genuine.
Simple Webinar Outline:
Before you host your own webinar, attend a few and take notes. What’s the pattern or formula the webinar host is using? After you’ve seen several webinars, even in different markets or niches, you will see there is generally a set pattern of delivery.
- The Welcome & Introduction – Introduce yourself and start building a relationship with your listener. Introduce any other people involved in the webinar including any moderators and speakers. The welcome usually starts one to two minutes before the event is scheduled to start.
- The How Tos – This is where you’ll give your attendees basic instructions about how to participate in a webinar. For example, if you’re going to provide downloads during the event, or answer questions as you go or at the end.
- Tell Them What You’re Going to Tell Them – It’s important to hook your attendees immediately. Tell them what the value is and why they should stay on the event and pay attention.
- Your Story – Who are you and why should they listen to you? Share your story as it relates to your topic/products/services. Identify the problem you were dealing with and how you got to this point. Connect with your audience and build some credibility.
- Social proof – Share a few quick stories about how other people have succeeded using your products or services. Keep in mind that you haven’t provided any actionable content yet, you’re laying the groundwork and building trust, credibility, and your relationship with them.
- Soft Sell – At this point you might consider gently mentioning the product you’re selling. You’ll give them a pitch at the end. However, it’s often useful to make a subtle offer early on.
- Content – This is the bulk of your webinar and you might stop for questions along the way. Consider using a 3-part structure. You might use something like:
- What was done in the past?
- Why didn’t it work?
- Your solution and why it works.
- Pitch – Pitch your solution make it seamless so the product naturally flows from the solution you just shared in your content.
- Q&A – Take questions or have pre-planned questions that you can answer for your audience.
- Close – Reiterate the benefits, provide the buy link again, and leverage the moment. It’s a one-time offer, an offer only available for webinar attendees, limited availability and so on. Say your thank you and goodbye.
Free Checklist To Help You Run A Successful Webinar
Webinars should be an important part of your online marketing mix. They have the ability to bring in new potential leads from all over the world, as well as help you engage with your audience in a new, more personal way. People love in-person events, and a webinar is about as close as you can get to having an in-person event without actually having one. There are a lot of reasons why webinars work well for boosting engagement, building your list, making sales and improving your business profile. For more information on how to run a successful webinar download this Free Webinar Success Checklist .