The Secret Sauce To Selling Products Online
There is one thing that you need to get right when you’re selling products online. Once you have it, it will undoubtedly boost your business. You may have the best website which offers the best products and the best prices but if you don’t have this one simple element in place, it’s highly unlikely that you’ll make many sales.
And what is the secret sauce? Quite simply, it’s trust. When your customers trust you, they’ll be willing to spend money with you. Money is very personal and your audience must trust you to give you their hard earned cash. Here’s how to earn that trust with your online business.
8 Ways To Make Selling Online Easier
1. Publish Relevant Content Regularly
Showing that you’re dependable will go far in helping to develop trust with your audience. When you build a website to sell products ensure that you publish blog posts, email newsletters, or other material regularly. It will prove that you’re in this for the long haul and this helps push you to “authority” level. People will trust you more because it doesn’t look like you’re in it to make a quick buck and then disappear. Also, publishing quality content on regular basis will improve your rankings within the search engines. Their job is to provide the the most relevant and up to date information to their users. If your website content has not be updated for weeks or even months, the search engines may not consider it relevant.
2. Tell Both Sides of the Story
When you’re giving examples for anything, whether you’re selling products online or services, telling the pros and cons is always a good way to get people to trust you. If you’re able to be truthful about the drawbacks of your own services or products or those that you recommend, your audience will trust you as the real deal.
3. Always Disclose Your Biases
When you’re selling products online it helps to give a review of the product. However, it’s always important to tell your audience the truth about any biases you may have. If you were given the item free to review or if you were paid for your review, state it. Not only will this help people trust you better, it’s also the law.
4. Avoid Over-Pitching Products
Avoid constantly trying sell. If you always use sales language in all your content, people get tired of it. They expect a sales tone when looking at a sales page, but not when reading a blog or watching a video. Be very careful not to confuse the two. Yes, you want a call to action, but you also want to avoid turning away viable audience members.
Free Checklist & Toolkit: How To Choose Your Online Niche
5. Under Promise and Over Deliver
If you’re selling products online, you need a sales page. The danger of sales pages is the possibility of overstating what the product or service offers or the problems it solves. Instead, ensure that you can deliver even more than they expected once they purchase. Why? Because you want them to buy from you again and you want them to tell others about you. Word of mouth is the ultimate way to get the trust of others.
6. Show Your Face
People trust those whom they can see. For an online business selling products that can be difficult. But if you simply post a picture of yourself and keep it updated, it will help people to trust you more. Using video helps too. Your videos don’t have to be highly produced and super professional. Often basic videos help to build more trust as people see you as a real person instead of as a heartless business entity.
7. Engage in Real Time
Automation is a great time saver when you’re running an online business. But beware of too much automation when it comes to social media. You want to engage with others in real time. This will further the trust that your audience is developing with you. They will feel important when you answer questions personally, and find ways to engage in real time.
8. Make Videos
The next best thing to real life is a video. Videos add an extra dimension to your online business.You can actually do an event live on Google Hangouts, then post the video later. This gives you the best of both worlds. Live engagement with the Google Hangout and recorded videos for others who missed it the first time around.
Free Crash Course About Selling Products Online
Developing trust when online selling is a process. It’s a long-term marketing strategy that will pay off again and again. With the reach of internet forums, blogs, social media etc, when you get just one person to trust you, they will tell others, and those others will tell more people. The trust will spread far and wide. Many people think that they can open an online store and it will be easy money. But, just like any other business, an online business will only succeed with dedication, a solid business model, clear direction and support. This free crash course shows you the proven steps for running a profitable business when selling products online so that you can build trust from day one with your customers.