How To Set Up A Lead Magnet That’s… Magnetic

Set Up A Lead Magnet Effectively

When you set up a lead magnet, you have to think about it from other people’s perspective. Your lead magnet is the incentive you offer in exchange for them joining your email list. Put yourself in their shoes. Do you like getting a ton of marketing emails every day? Of course you don’t. You really only want to hear from those who interest you.

Email marketers have burned you in the past. That’s made you even more hesitant to just hand your email address out. You have to really want something to sign up to an email list.

When you set up a lead magnet it has to be something so enticing that your prospect would otherwise pay for it. It has to be… magnetic.

Why Set Up A Lead Magnet In The First Place?

Email marketing is one of the most important marketing strategies there is when it comes to running a profitable online business. It doesn’t matter which niche you’re in or what your specific goals are for your business, you have to have a responsive email list.

Of course, it’s tough to get people onto that list in the first place. People won’t sign up for your list just because you want them to. They won’t sign up for your list just because they see your opt-in form or lead capture page. They won’t even sign up for your list if they like you and what you have to say.

If you want to get more people to join your email list, it’s important to set up a lead magnet that people will be excited to sign up for. They’ll see your lead magnet on your lead capture page or your opt-in form and they’ll get so excited that they happily hand over their email address.

Lead Magnet Checklist

1. Make It Simple

set up a lead magnet

What do you offer for a prospect’s email address?

Your lead magnet templates should be simple and effective. Don’t over complicate things. There should be nothing confusing at all about your lead magnet or the text that’s designed to get people to sign up to receive it. It should be easy to understand the value and easy to sign up. Make sure your lead capture page (also known a squeeze page) is uncluttered and uncomplicated. Simplify and entice.

2. Be Specific

When you set up lead magnet make sure that it is specific. Consider offering one solution to one problem people in your niche have. You don’t want a lead magnet that’s general or tries to cover too much. Really spell out exactly what people can expect to receive.

You wouldn’t say something like, “Sign up to learn more about losing weight.” That’s not specific at all! People are going to click away. It’s not at all magnetic. An alternative could be, “3 little-known ways that women aged 40 and over can lose belly fat in 3 weeks…guaranteed”. It’s a lot more specific and enticing. It specifically outlines the problem, the audience and the desired result.

FREE Checklist: How To Write An Ebook
3. Types Of Lead Magnet Templates

Your lead magnet can come in a variety of formats. Think about what your audience is most likely to respond to. Also consider what you’re most comfortable creating. If you’re not sure how to create a lead magnet that will appeal to your target audience, take a look at what really successful marketers in your niche are presenting to their audience. Here are some examples

  • Cheat Sheet: If you have a great strategy for something, put it in the form of a cheat sheet. This should be something that’s easy to follow and really gives a great strategy to those who sign up. This might be in the form of a worksheet, notes, a mind map, or some kind of visual.
  • Course: You can create a course for people to follow. People often like email courses that they receive over time.
  • Report: You can offer a short, easy-to-digest report that offers a great strategy or tips.
  • Ebook: You can offer a longer, full product in the form of an ebook.
  • Audio: You can offer an audio product or course that teaches something.
  • Video: You can offer a video that teaches something, shares a great strategy, demonstrates something, etc.
  • Coupon: You can offer a great coupon or discount to new customers who sign up for your list.
  • Quiz: There are certain tools that will allow you to create a quiz to entice people to sign up for your list. This is somewhat of a pattern interrupt, so it can be a great thing to test. People like to answer questions and see if they’re correct, so you can deliver their results via email.

Play around with different ideas like this and see what will work for you.

4. You Need Highly Targeted Traffic

Drive really targeted traffic to your lead magnet. This means traffic you know will be interested in what you have to say. You can use paid or free traffic or a combination. If you have a great lead capture page and you set up a lead magnet that your target audience will want, you should get a significant amount of sign ups for your list.

5. Build A Great Lead Capture Page

Remember that you really have to entice people to sign up for your list. That means you need a great lead capture page. You have a great lead magnet, so now you really have to “sell” it so people will sign up. Make it an offer they can’t refuse. “Sign up to get this amazing free… ” you don’t want them to think twice about it, and make sure you put the strongest 3 to 5 benefits on the lead capture page.

Get Your Lead Magnet Ready!

Now’s the time— set up a lead magnet now. Set up your list-building funnel with a lead magnet you know will knock people’s socks off. Whether it’s an ebook, report, video, course, or whatever, know your audience, be specific and enticing, and make it a freebie offer you know they can’t refuse. This Simple Lead Capture Software makes the whole process easy.

It provides a range of lead magnet templates that you can easily edit and which are fully hosted, mobile friendly and quickly integrate with autoresponder software such as AWeber and Mailchimp. It provides full conversion analytics and is SEO ready. Want a free simple lead capture account? Start your free trial here and see how quickly and easily you can set up a lead magnet page.

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