Why Set Up Your Own Blog?
It won’t take you long to learn how to start a blog. The main issue is knowing why you want to set up your own blog in the first place. Some people use a blog as an online journal or use it to generate community encouragement for a particular activity or event.
In the online business world, when you set up your own blog it can be one of your most powerful marketing assets to generate sales and influence your industry. Blogs play a key role in educating prospects so that they become future customers and many of your most qualified leads, whether you know who they are or not, will read your blog at some time or another.
6 Reasons Why You Need To Set Up Your Own Blog
1. Establishes You As An Expert
Starting your own blog helps to keep your readers informed about your thoughts, actions, options and comments on subjects that are connected to your particular industry. Your content should always be relevant to your audience and provide valuable and useful information to them. If you can connect with your readers’ hopes, wants and needs they will continue to come back to read more.
2. Builds Relationships
Your blog establishes you as an authority and enables you to build a relationship with your readers. As they come know, like and trust you, they will be more inclined to buy products and services on your recommendation. People tend to follow blogs more carefully than websites so don’t set up your own blog and just let it sit dormant. If you’re going to set up a blog, you need to be prepared to commit yourself to growing the blog, posting often, keeping it updated, and not giving up on it.
3. You Can Set Up Your Own Blog For Free
When you first start to set up your own blog, you can do it for free with a ready hosted platform like Blogger, a free publishing tool from Google. However, the more professional option is to have an installed platform with your own hosting and domain name using WordPress.org software. Although this second option does incur a nominal cost, when you have your own domain it makes your blog look more professional. It also adds credibility to your efforts to establish yourself as an authority in your industry.
4. It Generates Traffic To Your Website
The search engines like blogs because you are regularly updating content and search engines will always prefer to send their users to fresh information. Your blog updates your website with new posts, articles, comments and discussions. Because of this online activity, your rankings improve, creating more awareness of your product and services. The more often you post, the more often the search engine spiders will visit your site. It will also generate more inbound links as your users share your posts around the internet.
5. It Generate Leads For Your Business
When readers like your content they will want to receive more information from you. Rather than waiting for your next blog post, you can provide the option of a free report, ebook or video that has more detailed information. You can offer that freebie in exchange for your reader’s email address. Once you have their email address you can send them the report or video and then the reader becomes a prospect which you can follow up with email marketing.
6. It Generates Online Income
When you set up your own blog, there are several options that you can use to help generate online income. You can use hyperlinks within your text to relevant affiliate offers or your own products that are connected to your content. You can also place affiliate banner advertisements strategically on the page or sell advertising space to companies that want to reach your readers.
The Easy Way To Set Up Your Own Blog
When you set up your own blog it helps when you have a set of tools and resources to make it more effective. The whole process of setting up a blog page could not be more straightforward with this easy-to-use platform that has everything under one roof. It shows you how to create a blog with one-click domain registration, hosting and one-click WordPress website installation. It has a full customer service team and easy to follow video training tutorials that guide you through the step-by-step process on how to start a blog in the quickest and easiest way possible.