10 Tips For Using Social Media For eCommerce Websites
The role of social media in eCommerce can’t be ignored. Your audience uses social media. Even people who don’t own computers still own smartphones these days, and due to that, they get on social media. Social media includes platforms like Facebook, Twitter, YouTube, Instagram, and others.
Using social media for eCommerce is an effective way to get the word out about whatever it is that you’re selling. It doesn’t matter whether your website sells digital or physical goods. Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.
10 Tips For Using Social Media For eCommerce
1. Share Individual Products on Social Media
It’s important to share information about individual products on the platforms your audience uses. Put your products right in front of them so that they know exactly who to buy from. If they don’t know you exist, it will be hard to get them to buy anything.
FREE Checklist: How To Run Successful Facebook Ads
2. Create Valuable Content to Share on Social Media
So that you have something to share on social media, create content that adds value to your audience. For example, create infographics, case studies, blog posts, and more, all designed to showcase your products to your audience.
3. Start Strategic Groups for People Who May Want Your Products
On Facebook, you can start a niche group for subgroups that might want to buy your products. For example, if you sell makeup, you can start a group for people who love makeup. On the group, you can do live events showcasing the makeup, showing how to wear it and even having a shopping network to promote sales.
4. Work with Social Media Influencers on Various Platforms
A really great way to use social media is to contract with social media influencers on platforms that your audience loves. An influencer is someone who has a following that includes your target audience. They may unbox your item, use it in their videos often, or do a review. Look how many YouTubers use Vitamix and Instant Pots to see how this works.
5. Brand Your Social Media Platforms Properly
It’s very important that you find your brand voice. Your personality and voice are one of your biggest assets. They help differentiate you. They help you create and strengthen your brand. If you have engaging personality traits then use them. It helps to make great content.
6. Engage Your Audience Often
Social media is supposed to be first and foremost a social interaction. That’s why it’s called “social media”. So many businesses make the mistake of making it a one-way thing. But, you should seek a conversation with your audience so that they feel as if they know you and you feel as if you know them.
7. Follow Your Customers Too
Don’t make your social media one way. Be sure to like, follow, and reciprocate with your audience depending upon the platform. If you make it only one way, it’s not very friendly and isn’t a good way to use social media platforms. On Facebook, make sure you create a business page and possibly a public persona account so that you can freely follow your customers as your public personal profile has limits.
8. Showcase Your Products across Platforms
Don’t just share your entire website. Instead, showcase individual products across your different social media platforms to attract certain buyers to particular products. That works better than selling everything at once. If you focus on one thing at a time, you’ll make more sales.
9. Integrate Social Sharing on Your Website
Let others do some of the work for you. Make it easy for your customers to share their thoughts and opinions with social media sharing tools on your website. These buttons make easy for your visitors to share your content with their friends, family, and others. The more people share your website content and product info, the more traffic and sales you’ll get.
It’s important not to be afraid of paying for advertising on social media because it’s a quick way to get more reach and make more conversions if you have the right content. However, before you post any ads, it’s imperative that you understand how to use the platform properly for placing your advertisement and targeting your audience. Once you do place an advertisement, you want to monitor the data to ensure that what you’re doing is working. That way you can tweak it as you go. It can make a huge difference in how fast you expand your reach and start making a profit, getting more email sign-ups, and building your audience.
Free Checklist: Successful Facebook Ads
There’s a good chance your competitors are already using social media for eCommerce. On Facebook alone there are over 1.5 billion active daily users just waiting for you to pitch your products and services. To learn more about improving your e-Commerce sales growth, download my free checklist, Successful Facebook Ads and make your Facebook ad experience successful and profitable.