What’s The Truth About Social Media Marketing For Online Business?
Social media marketing for online business can seem like a constant battle to get followers, likes, comments and shares. However few business online find real success without implementing some type of social media marketing plan to reach potential customers and leads.
With social media present in every part of life, a lot of myths and rumors are floating around. How do you know what’s true and what isn’t? Here are the top 10 myths that you may hear when it comes to social media marketing for online business.
10 Myths About Social Media Marketing For Online Business
1. Everyone Is On Social Media
Despite the perception that every person in the world is on social media, in fact many people are not. Current statistics show that out of the 3 billion active internet users worldwide, 2.1 billion people have social media accounts. But don’t assume that everyone is able to see and comment on your posts. Some only use social media to share pictures of their grandkids with family, and others are only interested in interacting with friends.
2. Social Media Will Take Hours And Hours Of Your Time
Some companies give the appearance that they spend all day marketing in social media, perfecting their posts and sharing other people’s content. However, this may be the case for some, but it won’t be for all. Most social media sites have automated features that enable you to decide what you want automated, such as following those who start to follow you. This can increase social media for marketing your business without it taking up too much time on your part.
Most social media marketing experts strongly advise a strict schedule with marketing implementation and a lot of campaign planning in order to prevent spending hours and hours on social media. Organization is key!
3. You Only Need Social Media
Social media marketing for online business should be part of your overall marketing strategy, not a replacement. You still need a website to promote your business, email marketing still offers the highest ROI (return on investments), and content marketing such as blogging are all crucial aspects of a multi-faceted marketing campaign. Remember not everyone is on social media so some people will rely solely on your website and it’s never a good idea to put all your marketing eggs in one basket.
4. Social Media Leads To Instant Sales
It doesn’t for the simple reason that an online presence on social media takes time to build up. Marketing in social media is a road and not a destination. It takes time to build up a following. It never really ends, as getting more followers and more shares is an ongoing and long-term effort. Social media marketing success will never happen overnight.
5. Social Media Is Only For Young People
People of all ages are now on social media sites and capable of making purchases solely through them. When designing your social media strategy remember whom you are trying to sell to. Assessing and understanding your target audience is critical to not only choosing your social platforms, but also in designing an effective marketing plan.
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6. The More Posts The Better
Social media marketing for online business is all about quality and not quantity. It’s better to have several well thought through posts about key topics than hundreds of mindless updates put out there for the sake of numbers. The Internet audience has short attention spans, and when they are drowning in hundreds of updates, the key messages will get lost.
7. You Need Technical Skills To Work Social Media
The most commonly used social media sites are fairly easy to use, even for those new to the world of social media. There are many social media marketing online training courses that will give you all the skills you’ll need.
8. You Must Be On Every Social Media Site To See Success
This simply isn’t true, and may be a huge waste of your time. It’s better to do your research and pinpoint which ones will be most influential for your business model. Spend your time on this and only when you are ready should you move onto another one. It is better to have one really good site than several poorly managed ones.
9. Social Media Is Too Expensive For A Small Online Business
Social media can be as cheap or expensive as you wish to make it. You can set up profiles for free. Time and education are your main investments. Once you get more familiar with the way that your chosen platform operates, advertising in social media can be very cost effective.
10. The More Followers The Better
This is also much more about quality over quantity. There is no point in having 10,000 followers if none of one of them completes your required call to action. It’s better to have 100 followers on social media that are highly targeted, loyal, dedicated, and likely to do what you want them to as far as your business is concerned, than to have 10,000 who never convert.
Learn More About Social Media Marketing Online
It’s estimated that one in four people use social media in some form or another. The biggest social media site is, of course, Facebook. It has over 1.4 billion users, which equates to 47% of all internet users. More than 936 million Facebook users login in at least once per day. When it comes to Facebook, you need a tailored strategy that works for your business. As time goes by, social media marketing for online business, especially on Facebook, is proving to be more important. Many online business owners use this powerful Facebook Marketing Strategy to increase exposure, leads and sales.