The Laws Of Social Media Marketing Today
Social media has taken over the world. It’s become fundamental to so many aspects of life, including business. Marketing is no different. It has been changed by the exponential use of social media sites.
New markets are online which can be a huge advantage to any business, and there are ways to use social media marketing today more effectively than ever before.
Here are some tips, which can help your business develop a more effective social media marketing campaign and presence.
10 Things You Need To Know About Social Media Marketing Today
1. High Quality
With so much content available online these days, you need to ensure your posts are of the highest quality and really valuable to your target audience. Get a competitive edge by spending more time creating valuable content that you can share with your followers. Great content wins shares and likes. Social media marketing today needs to be useful, informative and offer more than your competitors. This is how you’ll win people’s trust and devotion. If your campaign is only tailored around promos and self-serving social media updates, your followers are likely to switch to another business who offers them more.
2. Be Focused
Vague and bland content is of no use to anyone. Your followers are following you for a reason and want to see posts that are well targeted to their interests. Stick within your niche. Don’t try to post about everything. It will muddle your message, and turn people off who come to your profile with a specific intent. Post on topics in your own niche and perfect them to wow your audience.
Free Checklist & Report: How To Profit With Facebook Groups
3. Dedicate Time
Social media marketing today isn’t a quick activity. Meaningful posts take time and thought. You need to dedicate this time to your social media marketing strategy to ensure it will be effective. There’s no point rushing through a few posts once a week with little interaction. This won’t create the best image of your brand and business. Social media marketing experts recommend each word and each link to be thought out with specific goals in mind. This could be to build your brand, offer a more valuable customer experience, make sales, or simply engage new followers with authority content.
4. Connect With Key Individuals And Organizations
To be effective and influential, you need to identify the key people or organizations who can promote your business. These organizations will ensure the audience you’re trying to reach will see your posts and can increase your business. One of the best uses of social media is to connect and network with other marketers and businesses in your niche, and cross promotions are ideal opportunities to grow your customer base. Don’t be afraid to promote others, the rewards can be substantial.
5. Be Accessible To Your Followers
There’s no point posting content online and not enabling people to interact with you following the post. You need to ensure you’re available to your followers so they can interact with you and ask questions. This gives you a further chance to promote your business and become a go-to source in your niche.
6. Share And Promote Other People’s Online Content
If you want people to engage with you, you need to share and comment on their content. If you want to enjoy social media benefits, it isn’t a one-way street. You need to share, repost, and comment on other people’s content and they’ll do the same for you. This further promotes your business and increases awareness of your brand.
7. Pick Your Social Media Sites
Not every demographic will use the same types of social media. To be effective, you need to pick the sites which are used most by the people that you’re trying to target. For example, Snapchat is used by young people whereas all ages are on Facebook and Twitter more. On Pinterest, 58% of users are women, who shop! So, any ecommerce business can benefit from being on Pinterest.
8. Acknowledge Your Followers
If a potential customer contacts you by telephone or comes to your office, you would greet them and provide a good level of customer service. Enquiries online are no different. If one of your followers contacts you through social media, you need to ensure they are contacted with the same priority as if they came in through your front door.
9. Remember Your Followers Are People
It may sound silly, but it can be easy to forget there is a normal human behind each social media post, like and comment. Tailoring your social media content to these people will ensure they feel valued and included. This is what will increase sales for your business.
10. Pay Attention To Competitor’s Posts
A key method of ensuring your social media marketing works is to simply read other posts. This means you will be kept up to date with the latest trends and developments, to which you can respond accordingly. It also helps avoid replication and enables you to set your posts apart from others.
Free Checklist: The Benefits Of Social Media Facebook Groups
The incredible power of using social media marketing today to impact your business in a positive way simply cannot be overstated. For example, creating and managing your own Facebook Group can generate leads, build your email list and sell your products and services. Even though setting up a group on FB is free, and can be done in less than 5 minutes, most people have never done it. To learn how to do social media marketing with Facebook Groups, download my free Facebook Groups Best Practice checklist.