What is Solo Ad Marketing? (Part 1)
Building a list is hard work and it takes time to drive targeted traffic to your website.
One of the most effective ways to build your list of potential customers for your online business and drive traffic to your website is with solo ad marketing.
A solo ad (sometimes called a solo blast) is where your selling message is emailed by a solo ad vendor to a predetermined number of people on the vendor’s list who have already expressed an interest in your market. Your message is sent on its own, without any other messages or advertising, hence the name solo ad marketing.
Solo ad advertising contains information about your product and service and has a link to your website or landing page. If the reader considers your message beneficial to them, they will click the link to find out more information. To receive more information, you ask the reader to provide their name and email address into a form on your website or landing page so that you can send it to them. Once they enter their information, they have given you permission to send them relevant information and this person is now a prospect on your list.
The advantages of solo ad marketing
The primary advantage of solo ad marketing is that it is the only message that a reader sees and, because the email has been sent by somebody (ie, the vendor) who the reader knows and trusts, the email will have a much greater chance of being opened.
Solo ad marketing can cost more than other forms of online advertising, but if you have proven ad copy and if your website does convert visitors into prospects, solo ad marketing provides a very good return on your investment.
A solo ad is normally in a text format, just like a regular email, and because it is only sent to people who are interested in what you have to offer, you are communicating to an audience who are more likely to buy from you, or at the very least, have an interest in what you have to sell. For example, if your website sells golf accessories, you may have some success if you advertise with a sports or leisure magazine. However, your return on investment will be higher if you know that your message is going to people who are specifically interested in golf and golf alone.
There are two ways that you can send out solo ad traffic:
- Solo ad marketing via an independent online marketer
- Solo ad marketing via an Ezine publisher
This first article deals with solo ad marketing via an independent online marketer who already has a big list of subscribers. Part 2 is about solo ad marketing via an Ezine publisher.
There are many online marketers whom have a large list of subscribers and, for a fee, will send your message to a section of their list. You will not know the names of the people who will receive your message. You purchase your solo ad based on the number of people that the list owner will send the message to and that can range from 50 people upto a few thousand.
When purchasing a solo ad from an online marketer with a big list you will obviously pay more for your message to be sent to more people. Often a list owner will guarantee a set number of ‘clicks’. This means that they will send out your message to a pre-determined number of people and guarantee that these people will open your email message and ‘click’ on the link to your website or landing page.
It is important that you have your own ‘click tracking’ software to track the number of clicks you receive from your solo ad marketing campaign.
It is always worth contacting the list owner prior to purchasing a solo ad marketing campaign to ensure that their list will be receptive to your offer and when they will be able to send it out. Unless you have established a good relationship with the list owner you may have to wait a week or two before your solo ad is sent out and you may not have the option of the exact day that it is sent. Also, some list owners will write the solo ad copy, so make sure that they fully aware of the benefits of your product or service.
Do ‘shop around’ as there many list sellers who charge different prices for sending out the same number of solo ads. You do get what you pay for, so sometimes websites that offer free solo ads mailing lists are not necessarily the best way to promote your online business. Always check for testimonials from others who have purchased from the list owner.
SUCCESFUL SOLO AD MARKETING
A good starting point for internet marketing solo ads is via Udimi. It is one of the best solo ad sites where you can buy good value solo ad marketing mailings from reputable list owners, who all have reputation scores from others that have used them. As your list grows you can even sell your own solos from the website.