6 Ways You Can Spot An Online Marketing Expert
1. They Know Their Ideal Customer
Your business can’t appeal to everyone. If you try and sell to everyone, you’ll probably won’t sell anything to anyone. An online marketing expert will know the exact type of person that will be interested in their products and services. Choosing the right customers can mean the difference between success and failure. If nobody is willing to pay for what you are offering, then no amount of marketing skill, budget or persuading is going to make people buy from you. When you have a clear focus on your ideal customer your marketing messages will catch their attention because you are offering to help them to solve a problem or make their life easier.
2. They Build Relationships
The internet can be an impersonal business environment and it’s easy to hide behind a website. Whether it’s business to business internet marketing or business to consumer, every piece of content should provide value. Content is everything put on your website, every blog post you publish, every video, podcast or social media update that you make. The more value you provide to your target audience, the more they will come to know, like and trust you. They will value your opinion and be willing to buy from you. Don’t try to be something you’re not. Be who you are. Communicate with your prospects in the same way you do with your friends. People connect with internet marketing experts because of who they are and the value that they provide.
3. They Offer Something Of Value For Free
We all know that there’s lots of free stuff available on the internet. But does it all offer real value? If you give away garbage, it’s still garbage whatever way you look at it. But if you give away something that offers real value and genuinely helps your prospect, they will want to know more about you and your business. After all, if you give this much value away for free, your products and services must be even better!
What can you give away? It’s easier than you think to write an ebook or report to spark the interest of your prospects. You may prefer to provide a video tutorial or an invitation to a webinar. Whatever you offer, make it the best you possibly can. Remember to ask for a prospects email address in return for your freebie. It’s a fair exchange and it means that you can remain in contact and build your relationship with them.
Free Checklist & Toolkit: How To Choose Your Online Niche
4. They Have A Proven Marketing Funnel
A marketing funnel is the journey that you have created for your prospects when they first connect with your business to when they become a customer. An online marketing expert will go to a lot of effort to target their ideal customer, build a realtionship with them and provide lots of value for free. But, if you’re running a business, you need people to buy your products or services. A marketing funnel is a highly effective method of monetizing your traffic. For example a traditional 3 stage marketing funnel is:
- A landing page offering a free giveaway in return for entering their email address.
- When they have submitted their email, they are directed to a ‘thank you’ page that offers them a low ticket item related to your giveaway with a buy now button.
- When they make the purchase, they are directed to another ‘thank you’ page, thanking them for their purchase and offering a download link for their item.
Then, over time, emails are sent offering other items, like perhaps joining your membership site with a monthly fee or a live workshop which could be anything from $500 to $1000. From there, they may opt for a higher level of training or one on one coaching that could be from $1000 upwards.
5. They Advertise Their Business
You don’t need to be a website marketing expert to realize that the internet is a competitive environment. You may have the best products and the best website online, but if your target audience doesn’t know that it exists, you’re never going to sell anything. Don’t look at advertising as a business luxury. It’s a legitimate business investment. Advertising on the internet is more powerful and more targeted than ever before. There are many cost effective ways that you can get your messages to your target audience. Set yourself an budget you can afford and test and monitor everything you do. Start small and if a strategy doesn’t work, try another. If it does work, scale it up.
6. They Are Willing To Learn
Nobody is going to considered an online marketing expert if they use out dated, costly and inefficient working practices. The online business world is constantly changing with new products, technology and apps being developed all the time. Remember that success is a journey, not a destination. What worked in the past may not always work in the future and you have to be willing to learn new skills and keep up to date to remain competitive and provide a better service to your customers.
Become An Online Marketing Expert
Nobody becomes an online marketing expert by chance. Internet marketing doesn’t have to be difficult and you don’t have to do everything at once. It’s a step-by-step process to putting the right elements in place so that you can reach your target audience, provide them will value so that they become loyal customers. If you’re starting from scratch or you’re not getting the results you want from your business, this free online marketing training session from the Digital Experts Academy reveals the proven steps for running a profitable online business to help you become a recognized online marketing expert.