How To Start A Facebook Group And Keep Them Interested
When you start a Facebook group, your target audience will look upon you as a successful business entrepreneur and online authority figure.
Every page of your website should have an option for joining your Facebook group. There are hundreds of plug-ins and FB-oriented tools that make it easy to integrate a “Join My Facebook Group” tab or button onto your website.
Facebook groups are great place to generate leads, build your email list and eventually sell your products and services. But don’t forget that people are on Facebook because they like to socialize, so you have to get them involved. Here are 7 proven conversation ideas to use when you start a Facebook group to get your followers talking, interacting and socializing.
7 Things You Can Talk About When You Start A Facebook Group
Any social media site requires frequent and regular engagement. When you’re the Facebook group admin person, what are the types of things you need to mention or ask about to keep your followers engaged?
1. “What Is Your Biggest Problem Concerning _____ ?”
Fill in the blank with some topic that has to do with the niche or market you are involved in. For example, if you’re in the weight loss industry, a simple question to ask here would be, “What is your biggest problem concerning losing weight and keeping it off?”
2. Go Randomly Off-Topic
You’ve no doubt seen the huge variety of topics that your Facebook friends chat about from one moment to the next. People love Facebook because there are no written rules about what they should or shouldn’t be talking about. Use the elements of surprise and randomness to engage the creative brains of your Facebook group, mentioning a topic that has nothing to do with your industry or market.
3. Reveal Your Personality
People on Facebook want to get to know you. If they joined your group, there was a reason. Perhaps they were interested in the topic of your market or niche, but when all is said and done, they will only stay active in your group if they are attracted to you in some way. Weave your unique personality into your posts and updates on Facebook. This includes not only your personal page, but your groups as well.
Free Checklist & Report: How To Profit With Facebook Groups
4. Promote Others
When you start a Facebook group, why not host a Fearless Friday Promotion? One day every week, at a specified time, update your Facebook group with a post that offers to promote the infographics, blog posts, Twitter tweets, Facebook pages or other online marketing efforts of your group members. This develops respect and trust with the people in your group, and can also reveal some wonderful opportunities at joint venture agreements and cross-promotions with others.
5. Talk About Goal Setting and Achievement
This works especially good in November and December, but is applicable anytime of the year. Ask your audience, “What’s the#1 goal you want to achieve this/next month/year?” Recording all of the information you get from the answers your Facebook group members provide gives you a wonderfully insightful idea of just what your market is looking for help accomplishing.
6. “What Is Your Favorite Book on ___ ?”
You can ask that question several times a year and your audience will never get tired of answering it. You may want to ask about their favorite book regarding some topic that relates to your business or industry. Frankly, you can ask about a book in any genre or field, and you will get several responses that start engaging discussions.
7. Ask Simple, Two Choice Questions
“Coffee or tea?” “Boxers or briefs?” “Cats or dogs?” The simplicity of these two choice questions makes them incredibly quick and easy to post, and you can do so in just a few seconds. Although they seem very straightforward, the discussions and conversations that they can create can be rather in-depth and enjoyable. Remember, it’s your choice whether or not to make these questions industry-relevant, but you build engagement and your online presence no matter what you ask about.
Facebook Page or Group For Business?
Should you choose start a Facebook group or a Facebook page for your business? You probably need exposure to both of these free social media tools as an online business owner.
One advantage that a Facebook group has over a simple Facebook page is that groups are much more visible in News Feeds. This means more exposure. Which is probably why you are thinking about representing your business on Facebook in the first place. Another reason why you may choose a Facebook group over a page is the greater sense of community there. Everyone loves being a member of a group, especially one dedicated to a topic or subject that they are interested in.
Answer Questions. Help People. Engage.
The members in your group are on Facebook because they like to socialize. Encourage
social interaction. When you see members frequently adding value and useful
information, applaud them for doing so.
This isn’t the place to be thinking about selling and promoting your business all of the time. But, it is possible to promote your business on your Facebook group, and others, without seeming “spammy”. Ask questions. Answer questions. Help people. Engage. As you do this, people will come know like and trust you. When you create a community that likes you and you socialize without openly selling, it will lead to better sales in the end.
Free Checklist: How To Profit From Facebook Groups
The incredible power of using Facebook to impact your business in a positive way simply cannot be overstated. A Facebook group can generate leads, build your email list, give you access to more prospects and sell your products and services. However, there is a right and wrong way to do it. Doing it the wrong way can lead to lasting damage to your brand. On the other hand, when you do it the right way by following the Facebook group best practices outlined in this Free Facebook Group Checklist it ensures that you have the best possible chance to drive traffic from social media.