5 Steps To Setting Up An Affiliate Marketing Website
An affiliate marketing website is an online business that you set up to sell products or services that have been created by other people. When customers buy from your website, the product owner pays you a commission.
It’s a great way to start an online business. The overheads are low, you don’t have to create any products of your own, there are plenty of different products and services you can sell as an affiliate marketer and the product owner takes care of the payment systems and product delivery.
So, how do you set up a successful affiliate marketing website?
What Makes A Successful Affiliate Marketing Website?
An affiliate marketing website can provide a great online income stream. However, just because you have a website, it doesn’t mean that you’re going to make millions overnight.
In the past, many people simply set up an affiliate web store that offered little value. They focused almost totally on getting search engines to rank them highly for their keywords. They didn’t care about the reader and the buyer at all. However, search engines, and people, have come a long way since then. Bad, keyword-stuffed content, is a no-no.
Search engines and people demand value. They won’t buy if the goal of your website is strictly to sell to them. Visitors to your website want to come away feeling like you care about them. They want a touch of personality in your content and in your recommendations. They want something from you that they can’t find elsewhere. Google and other search engines try aggressively to eliminate cookie-cutter, no value added, affiliate sites from their search results.
With that said, creating affiliate websites can be fun and they can generate an online income if you over-deliver on value and think about what your audience wants and what’s going to convince them to click through your link to buy.
5 Steps To Setting Up An Affiliate Marketing Website
Step 1: Choose A Niche
You need to choose a great niche to be successful with your own affiliate marketing website. Make sure the niche you choose will be profitable and that it’s a good match for you to be a part of in the long term. Choose a niche that spends a lot of money and that you care about.
You’ll be spending a lot of time in this niche,
so you have to make sure you’ll like it and can develop a passion for it, if you don’t have one already. A profitable niche is one that is very active and that people are spending money on – in both small and large amounts.
Create a site plan based on your research. Include what you want on your site, how your site is going to stand out from others out there, and even include specific ideas for content.
Step 2: The Technical Stuff
Next, it’s time to figure out the technical details. You need to secure hosting and a domain name. Hostgator is very popular for hosting websites because they are relatively inexpensive. Many people use GoDaddy for their domain names because they have a solid reputation.
The truth is that there are many options out there, so just choose the hosting account and domain name provider you feel comfortable with. Your domain name should be related to the niche you have chosen.
After you have your domain name and hosting account, it’s time to get your site set up. There are many software programs available that make the whole process very straight forward. The WordPress website building platform is an easy to use and affordable way to get a professional affiliate marketing website online quickly and easily in only a few clicks!
FREE Checklist: Affiliate Marketing For Beginners
Step 3: Your Website Content
Regardless of what kind of affiliate marketing website you have online, you need great content. Some of your content will be evergreen and some will be “more of the moment.” Figure out which topics are most important to your audience and make plans to write about them.
You can set Google Alerts for terms related to your topic. Browse other popular sites to see what people are talking about. You can also browse forums and question-and-answer sites (like Yahoo answers) for ideas of what to write about.
Pay attention to what people are saying and what they feel is missing from the niche. Get them on your side with great content and great interaction and they’ll be much more likely to click your links and buy.
You can also get content ideas by doing keyword research. If you sign up for Google Adwords, you can use their keyword research tool to search for general terms related to your niche—the tool will give you a list of specific terms and relative search counts. You don’t necessarily have to run paid ads as a result of setting up this account, but their keyword tool is very good.
Step 4: Getting People To Your Website
Next, it’s time to get traffic. People tend to want to be able to just build a site and expect that people will flock to it in droves. The “If you build it, they will come” attitude usually doesn’t work that way. As your site grows with more content and activity, the search engines will push traffic your way but, you’ll have to give yourself a major nudge in the beginning. You need to let people know that your site exists.
You can pay for advertising to jump-start your traffic, such as with Facebook ads or Google Adwords ads. Remember to direct people to a lead capture page (a place where you entice people to opt in to your email list by giving them something for free). That way, you capture the traffic forever (or until they unsubscribe) instead of losing them after the first visit.
You can also get traffic by establishing a following on social media. You might consider creating a Facebook group dedicated to your topic. If there are already groups related to your topic, you can join those groups. Share information where you can and make yourself known.
You can also pay attention to search engine optimization to get traffic. Write great content that is related to the keywords in your chosen niche. Don’t stuff your content with keywords, but use them in your title and where it makes sense to in the body of your content.
Step 5: Selling Products And Services
Now it’s time to monetize your affiliate marketing website. Find products you know your site visitors will be interested in. These can be physical products or digital products.
The top affiliate marketing companies will provide you with marketing materials that you can use, free reports or resources that can give away to attract customers, target customer research and range of different up-sells and down-sells. You can find a huge number of products to sell from affiliate marketing companies like Amazon, CJAffiliate, ClickBank and JVZoo.
Remember to focus on building an email list from your affiliate marketing website. You can send out emails to your list at any time. This is the most effective way you’ll have traffic and people buying the products and services you recommend.
Free Affiliate Marketing Course
Companies are happy to pay commissions to people just like you, in return for selling their products and services. Make a plan and stick to it. Focus on what the people of your niche really need and want. As an affiliate marketer, you have the potential to generate an online income when you choose the right niche, stay committed, and understand your audience.
To learn more, these free online affiliate marketing courses show you how to start a profitable online business with an affiliate marketing website and scale your income far quicker than you ever thought possible.