6 Tips For a Successful Online Business
The so called traditional economy has been stuck in rut since 2007, but there has simultaneously been a boom in the digital online economy where forward thinking entrepreneurs are generating income with their online business ideas. Online sales for goods and services are expected to increase to $100 billion by 2015 and almost 25% of all Christmas shopping was done online in 2012.
But building a successful online business involves a lot more than simply having a website with some items to sell on it and then sitting back and watching as customers come flooding in wanting to buy from you.
Successful Online Business Ideas For Your Website
Here are 6 simple website basics on how to do online business and generate sales.
1. Have a call to action
We are all busy with work, play, and family commitments and it is easy for your potential customer to delay buying your product or service and then at some point forget about it all together. Your sales pages need a call to action to encourage your customers to buy now. Successful small business ideas to get customers to buy now include offering a discount, extra bonuses, or a deadline. If you state that there is a deadline, make sure that you keep to it or you will lose creditability. .
2. Include a benefit in the headline
An appealing and interesting headline that explains the benefit of your product or service will drive potential customers to read more. Research shows that by improving upon the headline, you can increase sales by as much as 50%. Successful online business communications talk about benefits, not features. For example, a digital camera may have an 8GB memory that will hold 2000 photos, but the benefit is that you never have to worry if you will have sufficient space for your precious holiday snaps or special occasion photographs.
3. Keep in contact with your audience
It is very unlikely that a potential customer will buy from you the first time that they visit your website. The more times that potential customer visits your website, the greater the chance they will buy. This is why an opt-in form on your website is important if you want a successful online business. An opt-in form is where a customer provides their email address, often in return for something of value like a free report or video. Once you have the email address to can remain in contact with the customer and refer them back to the products and services on your website. Also, by using video on your website helps people connect with you and it is an effective way to talk about the benefits of your product or service.
4. Know your competition
As with any successful business ideas, if you are not talking to your customers, somebody else is. Know who your competition are and keep an eye on what they are doing. Visit your competitors’ websites, look at their strengths and weaknesses, and take advantage of them. You need to create a strong unique selling proposition that separates you from your competition and gives people a compelling reason to buy form you and not them.
5 . Learn to generate traffic
If you do not have any traffic to your website, you will not have any business. You have to learn how to generate visitor traffic to your website. This is done via both free and paid for methods.
6. Have a secure payment system
Even though internet sales are increasing there are still some folks who do not really feel that their credit card information is not safe when ordering online, especially from an business that they have never heard of or bought from before. Also, remember to let them know that their information will be kept private and not be shared with a third party.
The next steps towards a successful online business
Every successful online business owner needs a solid business model, a clear direction and training. The Six Figure Mentors teaches you exactly how to do online business and provides you with everything you need for your online business ideas:
- Powerful potential money generating income streams with quality affiliate products, residual income streams, and high ticket items.
- Simple, step-by-step instructions to build a successful online business.
- A state of the art marketing system which includes your own website, blogging platform, a pre-written email series, practical videos and reports, sales funnels and even a call centre to close sales for you.
- Cutting edge marketing training teaching you how to build your business plus you’ll have access to an interactive global community where there are always other entrepreneurs online to help you.
Successful online business ideas have to start somewhere, and there’s no better place to start than this this free 7 day marketing bootcamp.