Tag Archives: A/B Split Testing

Why Is A/B Split Testing So Popular?

3 Steps For Effective A/B Split Testing

a/b split testing

When it comes to marketing, nothing is done without the numbers.

Regardless of your market or niche, A/B split testing provides information that guides your business along a more successful path. It’s one thing to have a hypothesis about something. It’s entirely another thing to prove it.

A/B split testing is the process of creating two versions of one thing that you want to test. For example, you may want to test a sales page, email open rates, a sign-up form, a lead magnet or something else.

You already have one version, but you think if you changed one thing about it you’d covert more. Now you can try it simply and easily using technology and software.  And, make no mistake, once you start split testing your audience will surprise you.

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