Tag Archives: Attract Customers

What Should Be On Your eCommerce Website?

10 Elements That You Must Have On Your eCommerce Website

Your eCommerce WebsiteA customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay.

When you build an eCommerce site for selling your products online, there are some things that you need to ensure are on it.

If you want to make sales from your eCommerce website, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel they really want and need them.

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Understanding Contextual Marketing and How It Can Boost Your Business

What Is Contextual Marketing?

Contextual marketing

Contextual marketing pays attention to what your audience is doing in real time in the real world.

During the Superbowl blackout in 2013, Oreo Cookies tweeted out a picture and a statement that said, “You can still dunk in the dark.” This is a classic example of real time contextual marketing. It was unexpected, not planned, but it was effective and went viral.

Contextual marketing focuses entirely on using content for marketing your products and services. Contextual marketing usually means that you’re creating content for your website, using specific keywords so that an advertisement platform delivers the ads of interest to your customers.

For example, if you are using Google AdWords, it will deliver to your audience ads based on the content using the keywords in the content to trigger the right ads. This can be planned as well as happen in real time if you pay attention to how you can relate current happenings to your content marketing. Using as much of both planned and unplanned contextual marketing can rapidly boost your business.

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13 Ideas For Local Business Marketing

How To Do Local Business Marketing 

Local Business Marketing

The more you know about your customer the more products and services you can offer.

Local business marketing can work for any type of organization whether you really are only local to the place you want to market to or whether you’re a global business.

Often, globally or nationally minded enterprises don’t think about the fact that local marketing can still work for them, especially when they’re a small business being run by a sole proprietor.

But you can, and it works too. Let’s look at some local marketing ideas that may work for your business and help you reach your target audience.

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How To Make Your Customers Feel Important

Do Your Customers Feel Like They’re the Most Important People in the World?

make your customers feel important

Do you know how to make customers feel valued and appreciated?

Providing excellent customer service may be one of the most important things you’ll do in your business. After all, if your customer service is poor, you’ll lose current customers and perhaps future customers too when they find out.

Your business wouldn’t be here without someone to buy your products, services or recommendations. That’s a fact. Learning to make your customers feel important so they feel super-special is part of the job as a business owner and should be a major goal going forward.

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What Do You Actually Do? How To Define Your Business Purpose

How To Define Your Business Purpose and Vision

Define Your Business Purpose

Without goals, there’s really not much reason for you to be in business.

You might have a skeleton idea of what you want your business to achieve, but how do you really define your business purpose and vision?

Getting the most out of your venture can only be achieved by clearly defining to yourself, your co-workers (if you have any)  and your clients what the aims of your business are.

If you’re struggling to define these, you’re losing out on potential business because you’re traveling a path without really knowing where you’re going.

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The Simplest Ways To Improve Customer Retention

How To Improve Customer Retention

The primary focus for all online businesses should be to continually improve customer retention. Unfortunately, many online marketers overlook this important activity in an endless quest for more traffic and new customers.


But the importance of customer retention can’t be ignored. The truth is that an existing customer is more likely to be your best buyer. In fact, studies have shown that 80% of your sales will come from 20% of your customers. So how do you retain those happy 20% and make them feel valued? The answer is by speaking their language – that is, understanding their needs in relation to your niche or industry so that they feel understood, not just talked at or to.

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5 Ways Your Online Branding Will Attract Customers

Establish A Strong Online Brand And Attract Customers

Think about the people and companies you buy from. How do they attract customers? People buy from companies they know, like and trust.  These companies represent credibility, authority and have created a strong image in the mind of their prospects and customers.


Your customers buy for the same reasons. They will buy from you because they have come to know you, they like your products or services and they trust you as a brand.

There are many strategies to strengthen your online brand to attract customers. Remember that we buy from people we trust and we like. Embrace your unique personality as your brand and apply it to everything you do.

Here are 5 strategies to establish a strong online brand and attract customers.

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