Tag Archives: Attract Customers

What Do You Actually Do? How To Define Your Business Purpose

How To Define Your Business Purpose and Vision

Define Your Business Purpose

Without goals, there’s really not much reason for you to be in business.

You might have a skeleton idea of what you want your business to achieve, but how do you really define your business purpose and vision?

Getting the most out of your venture can only be achieved by clearly defining to yourself, your co-workers (if you have any)  and your clients what the aims of your business are.

If you’re struggling to define these, you’re losing out on potential business because you’re traveling a path without really knowing where you’re going.

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The Simplest Ways To Improve Customer Retention

How To Improve Customer Retention

The primary focus for all online businesses should be to continually improve customer retention. Unfortunately, many online marketers overlook this important activity in an endless quest for more traffic and new customers.


But the importance of customer retention can’t be ignored. The truth is that an existing customer is more likely to be your best buyer. In fact, studies have shown that 80% of your sales will come from 20% of your customers. So how do you retain those happy 20% and make them feel valued? The answer is by speaking their language – that is, understanding their needs in relation to your niche or industry so that they feel understood, not just talked at or to.

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5 Ways Your Online Branding Will Attract Customers

Establish A Strong Online Brand And Attract Customers

Think about the people and companies you buy from. How do they attract customers? People buy from companies they know, like and trust.  These companies represent credibility, authority and have created a strong image in the mind of their prospects and customers.


Your customers buy for the same reasons. They will buy from you because they have come to know you, they like your products or services and they trust you as a brand.

There are many strategies to strengthen your online brand to attract customers. Remember that we buy from people we trust and we like. Embrace your unique personality as your brand and apply it to everything you do.

Here are 5 strategies to establish a strong online brand and attract customers.

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