10 Elements That You Must Have On Your eCommerce Website A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. When you build an eCommerce site for selling your products online, there are some things …
What Is Contextual Marketing? During the Superbowl blackout in 2013, Oreo Cookies tweeted out a picture and a statement that said, “You can still dunk in the dark.” This is a classic example of real time contextual marketing. It was unexpected, not planned, but it was effective and went viral. Contextual marketing focuses entirely on …
Understanding Contextual Marketing and How It Can Boost Your Business Read More »
How To Do Local Business Marketing Local business marketing can work for any type of organization whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or nationally minded enterprises don’t think about the fact that local marketing can still work for them, …
Do Your Customers Feel Like They’re the Most Important People in the World? Providing excellent customer service may be one of the most important things you’ll do in your business. After all, if your customer service is poor, you’ll lose current customers and perhaps future customers too when they find out. Your business wouldn’t be …
How To Define Your Business Purpose and Vision You might have a skeleton idea of what you want your business to achieve, but how do you really define your business purpose and vision? Getting the most out of your venture can only be achieved by clearly defining to yourself, your co-workers (if you have any)Â …
What Do You Actually Do? How To Define Your Business Purpose Read More »
The primary focus for all online businesses should be to continually improve customer retention. Unfortunately, many online marketers overlook this important activity in an endless quest for more traffic and new customers. But the importance of customer retention can’t be ignored. The truth is that an existing customer is more likely to be your best …
