You’ve built a solid website for your business. Fantastic! It’s easy to think you have everything under control. An article here and there, a few posts on your social media profiles and your online reputation will take care of itself.
Unfortunately, that’s not the case.
Have you ever Googled yourself or your business? Many of us have, for sure. When you search for yourself, you might find another version of yourself as a copywriter in Upwork. This is more common than you think. When you search for your business, the results could be shocking.
While you may have control of your website and social media profiles, there’s a lot of other information you have no control over and haven’t contributed to. Business reviews, listings, and images of your company can pop up from nowhere.
And the potential for damage is daunting. Your online reputation could be at stake and it’s easy to feel you have no control over what’s being said and shared.
If you’re running a business, it can be a long and difficult road to success. It takes a lot of muscle to build a sustainable company. Having said that, if you start with the right foundation, your journey will be easier.
To be as successful as possible, you need to find the right marketing approach in the early stages so that you start on the right track. It’s never too late to find the right marketing plan for your business. You just need to make sure you spend enough time to come up with the best possible marketing approach.
Here are 4 ways to boost your business visibility and bring more customers your way.
The most straightforward answer to the question of what your online audience wants is really quite simple. They want value from you. They want to be assured that the information you provide to them is accurate, honest, and most importantly that it works for them.
But how can you be sure you have it right on your website? The best thing to do is ask them. But in the meantime, let’s look in a little more detail of what your online audience probably wants from you right now.
7 Ways To Discover What Customers Think About Your Business
Your business wouldn’t be here without someone to buy your products or services. But there are most likely many other businesses selling the same products and services you’re offering. The opinion that a customer has about your business as compared to your competitor’s business will determine whether the customer will buy from you or from them.
The best way to cement customer trust and loyalty is by asking them what they think of your business. Do you know how your customers would answer this question? Getting customer opinions and feedback is one of the best ways to keep them satisfied with your products or services.
Here are 7 ways to help you discover what your customers think about your business.
What value added benefits for customers do you offer?
There are many ways to boost your sales and grow your business, no matter your budget size. However, when you’re working with a tight budget can be daunting trying to add value to your customers and increase your sales while keeping advertising and marketing under control.
It’s easy to start a business online and start selling. There are numerous products online that you can sell as an affiliate but that also means there are many competitors selling the same products and services you’re offering. The difference between the competitor’s business and yours will determine how the customer perceives the added value that you offer. By setting up an effective value added marketing strategy potential customers will be more likely to buy from you, rather than a competitor.
Here are 5 strategies for creating value for customers.
Do Your Customers Feel Like They’re the Most Important People in the World?
Do you know how to make customers feel valued and appreciated?
Providing excellent customer service may be one of the most important things you’ll do in your business. After all, if your customer service is poor, you’ll lose current customers and perhaps future customers too when they find out.
Your business wouldn’t be here without someone to buy your products, services or recommendations. That’s a fact. Learning to make your customers feel important so they feel super-special is part of the job as a business owner and should be a major goal going forward.
Quality Clients Come From Good Business Relationships
As a business owner, you’re automatically in sales – regardless of what type of business you are in. But many people think of sales as something that’s uncomfortable and even underhand.
There are numerous derogatory jokes about the so-called “used-car salesman”. We often get mad with sales people who ring our doorbells, we hang up on sales calls, and we even block ads on our internet browsers.
Because of this, the message is loud and clear. Sales people are bad. Sales people have sold their soul and don’t know how to build good business relationships. But have they?
Quality clients will listen if you understand a few facts about your business, your clients, and yourself.
An essential component of running a successful long-term business is the ability to attract high-value customers. Your customers are the most important part of your business because without customers you don’t have a business. Your job is to create value for your customers, and the best way to be able to do that is to choose the right customers.
Developing your business to attract high value customers is going to make a huge difference to your business. For one thing, they generally have more funds to spend on your products and services than low end customers.
Things To Consider When Building An eCommerce Website
When building an eCommerce website, there are some things that you need to ensure that you do correctly. If you want to make online sales, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel as if they really need them.
Your website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is essential to your success. Provide a memorable experience and customers are sure to return time and time again. Make mistakes like the ones listed below and your prospective customer may never come back.
The primary focus for all online businesses should be to continually improve customer retention. Unfortunately, many online marketers overlook this important activity in an endless quest for more traffic and new customers.
But the importance of customer retention can’t be ignored. The truth is that an existing customer is more likely to be your best buyer. In fact, studies have shown that 80% of your sales will come from 20% of your customers. So how do you retain those happy 20% and make them feel valued? The answer is by speaking their language – that is, understanding their needs in relation to your niche or industry so that they feel understood, not just talked at or to.
When you’re running a business, whether large or small, one of the things that can be make or break to your success is getting your branding and voice right.
If you’re competing in a market that’s very competitive, it’s important that you know how to make your brand stand out and what you can do in order to get the most from your advertising, customers and business in general.
Here are 8 tips for helping your brand stand out in the busy crowd.
Attracting high value customers is an essential component of running a successful long-term online business. It not only earns good money but also means that your customers are more loyal to you and your products. When you are able to clearly identify high value customers it’s going to make a huge difference in your return on investment and also in your overall attitude towards your business.
Here are 8 steps to help you attract high value customers to your business and avoid the frustration of building a database of ‘tyre-kickers’ who take all they can from you for nothing but have no intention of buying.
Establish A Strong Online Brand And Attract Customers
Think about the people and companies you buy from. How do they attract customers? People buy from companies they know, like and trust. These companies represent credibility, authority and have created a strong image in the mind of their prospects and customers.
Your customers buy for the same reasons. They will buy from you because they have come to know you, they like your products or services and they trust you as a brand.
There are many strategies to strengthen your online brand to attract customers. Remember that we buy from people we trust and we like. Embrace your unique personality as your brand and apply it to everything you do.
Here are 5 strategies to establish a strong online brand and attract customers.
In order to attract more customers online you need to understand your audience. What are their emotional needs? What emotions trigger action for them? You can learn this by surveying your audience, building a relationship with them, getting to know them more, and asking for feedback as you offer new products and services to them.
Every online business is interested in attracting new clients. All your text, images, audio and visuals (in the form of video) have a role to play. When it comes to creating marketing messages, especially those that trigger emotions, it helps to understand the reasons why people spend money in the first place. If you can understand why your audience opens their wallet to buy, you can trigger them to take the action you want.