How to Create a Sure-Fire Strategy Before You Create A Digital Product
One thing to remember as a business owner or entrepreneur is that everything you do is for your audience. If you aren’t studying your audience before you create a digital product, you’re doing it wrong.
It’s much easier to study the audience, give them what they want, and put it in front of them where they hang out, rather than to create a digital product and then try to find the audience. If you start with the audience, you’re going to be more successful.
Knowledge is power. But how can you turn your knowledge and expertise into inspiring digital products that you can sell online?
For a content marketer, skills and expertise are only powerful if you can convert them into a product, service, sales and income. And the great thing is when you create digital products, you create them once and can sell them over and over again.
We live in an increasingly diverse market and it’s relatively easy to turn your expertise into digital products. There are a great number of entrepreneurs who are earning money by teaching what they know. You can do it too!
Here are 5 ways to create digital products to share your knowledge, skills, talents, opinions or passion and potentially earn income along the way.
The number one excuse internet business owners and bloggers give for not bothering to write an ebook is that they don’t have enough time. They are already too busy.
If you have an online business you’ve probably thought about writing an ebook for profit. Authors are perceived as intelligent people. An ebook helps to establish you as an authoritative expert in your field and once written, ebooks you sell online though your website can provide passive income for years to come. You do the work once and you can sell the same ebook over and over again.
Even the busiest people have more than enough time over 365 days to write several ebooks, much less a single one. And that is because writing an ebook takes nothing but time!
Follow a proven system to write and sell your ebook.
If you run an online business, there are some very good reasons why you should consider writing an ebook. First, it will help to establish you as an authoritative expert in your field. Authors are perceived as intelligent people. This is true whether you write an ebook or a physical book.
Another reason to consider writing an ebook is the passive income you can earn from it. When you write an ebook you do it once. You can then sell it again and again on your website. Writing an ebook costs you no money, so you earn 100% profit when somebody buys it. Here’s how to get started.
People buy information that solves a problem in their life.
You might be thinking that there’s no way you’ll be able to create your own information product. But you’re wrong. If you can write a blog post or a short article, you can create an information product like an ebook using the same system.
Think about it. Each chapter in a non-fiction ebook is equivalent to a long article. The skills you developed writing articles are the same as the skills you need for creating your first digital product.
But why bother to create your own information product in the first place?
The job of a freelance writer online can be a great one if you plan things the right way. There’s plenty of demand and projects to choose from, once you start to build your reputation.
You can pick and choose from paid online writing jobs that really appeal to you. What makes freelance writing ideally suited to earning an income online? There are so many ways to network and meet clients via the internet. There are online writing jobs for beginners to seasoned pros. People will always need content for their websites, blog posts, articles, ebooks, reports and more.
However, it’s important to set yourself apart in some way, so that client’s choose you and not somebody else. Let’s look at how to get started as a freelance writer online.
People still buy e-books from people they trust & respect.
If you want to create an ebook, your content will probably contain information and knowledge that you have obtained and gathered over a period of time. But there are millions of e-books for sale online and the information found in them is usually available for free on the internet.
If your website is selling great products do you really need to have good website content? After all, your products sell themselves don’t they? Why do you need content like blog posts, articles, videos, reports, e-books, reviews, infographics, etc?
Well, your products will sell themselves if your website is the only one selling them
and you have a large audience that’s desperate to buy them. But the internet is a big place, and there will most likely be several, if not hundreds (or even thousands) of other websites selling the same, or similar, products to yours.
The content for your website is your primary resource. It drives traffic. It helps make a sale. Also, it provides authority, credibility and liking – all buying triggers. It also helps you market your business. But there’s good website content and there’s bad website content.
The best way to write an ebook that will sell is to provide information that can make a difference to people’s lives. As a matter of fact, research shows that the people who come to your website and value the knowledge that you have are more than happy to purchase information from you.
They’re at your website or blog because they identify with you. You have made a connection. These people value your opinion, so offering them some type of product that can not only help them, but also earn you some revenue, is the next logical step in building your online business. Let’s take a look at the best way to write an ebook that you can sell online.