Marketing strategies are ever-changing. Some lose their effectiveness, others evolve into more complex ideas and new strategies come and go. With this ever-changing landscape of new marketing techniques, is blogging for your business still worth doing?
Well, it depends.
The question shouldn’t be if blogging is still relevant in general, but whether or not it’s still relevant to your business. Why? There are always new up and coming trends in blogging every other day and if you don’t keep up, you’ll be outdated.
Why You Should Write To One Person Reading Your Blog
Your blog is visited by a single person at a time.
People end up reading your blog in a number of different ways. They may be referred to you by friends or colleagues, or reach one of your blog posts through an internet search. However when someone finds your blog, that person doesn’t care how many other people you’re trying to reach.
A blog is a relationship-building tool. Blogs are usually less formal in tone than the text on business websites and they give you the opportunity to really connect with your target market.
Once primarily a medium for everyday people to express themselves, blogging has become a powerful tool for businesses. It’s very inexpensive, requiring only a domain and a hosting account to get started.
But even though blogging is a simple process it still requires a reasonable amount of work. While content writing for blogs is straightforward, getting the traffic and the revenue from your blog that you want is a tougher proposition.
If you’ve been blogging for a while and still aren’t seeing the traffic or revenue numbers you’d like, here are 5 ways that you can become a better blogger.
Every business needs to showcase their products. Every service provider needs to prove their services are worth paying for. A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. So, what’s the importance of blogs?
One of the main benefits of blogging is that it’s a relationship-building tool. People do business with people they know, like and trust. Blogs are usually less formal in tone than the text on business websites, giving business owners an opportunity to really connect with their target markets.
No matter what the marketing trend, sooner or later some naysayer tries to convince others about blogging dying. Therefore, you may have heard that blogging is a dying trend.
Blogging was hugely popular when it first started in around 2007. It was a means for people to express themselves online freely, and without the need to know a lot about building websites, HTML and so forth. They could publish whatever they felt like whenever the mood struck them.
Some kept it up on a regular schedule. Most ran out of steam and gave up. Those are the people who talk about blogging dying. Running a blog is a test of endurance and marketing skills, not just writing skills.