Tag Archives: Branding Strategy

How Can Small Businesses Increase Brand Awareness?

9 Actionable Tactics To Increase Brand Awareness

Branding is a process of building your businesses or your reputation, as well as its visibility. Your brand’s reputation will often be known by people who have never bought from you, due to what other people think or what the general public thinks and feels when your brand is mentioned or is seen.


FREE Checklist: Branding For Small Businesses & Bloggers

The truth is, branding is a complicated thing that is all about how the customer thinks about you.

You can increase brand awareness on purpose or by accident. Your best bet if you want a long-lasting profitable business is to plan the branding you want your audience to know. Create the brand from the bottom up and live the branding so that over time it becomes second nature.

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How To Give Your Brand A Personality

8 Ways To Give Your Brand A Personality

Give Your Brand A PersonalityOne way to be more authentic in business is to work toward developing your brand’s personality. It might seem weird to personify a brand, but it works. This is equally important whether the brand is you or a separate entity.

When you give your brand a personality it will make it easier for you to come up with content ideas, develop products, packaging, and more. Your brand’s personality will inform everything – from the design of your website to the design of your products, to the words you put on your blog.

Here are 8 ways to give your brand a personality.

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10 Brand Messaging Mistakes Your Business Needs To Avoid

Why Is Brand Messaging Important?

When your business is clear on its brand messaging, you’re going to win a lot more customers. The reason is that your customers will also be clear on what to expect from your products and services over someone else’s.

FREE Checklist: Branding For Small Businesses

The right message will engage your audience and persuade them to buy from you because they believe that what your business provides is exactly right for their needs.

Developing your brand messaging is an essential component of your marketing that can’t be skipped. Your brand message explains to the public who you are, what value you add to your customers’ lives, and why you’re the right business to do it. It’s vital to get your message straight and avoid the 10 brand messaging mistakes below.

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7 Essentials That A Brand Website Needs To Be Effective

What Are The Must-Haves for A Brand Website?

Brand WebsiteOver 70% of potential customers choose whether to consider buying from a business depending on the information they find online. So, your website is your biggest first-impression maker.

The first thing you need is a secure, catchy URL that makes sense for your brand. And once your domain is ready, it’s time to build your website and make some big decisions.

However, if you already have a website, remember that change is a constant in the digital world. Because of the ever-changing technology, increasing demands, the ever-evolving customer expectations, and the ongoing competitive environment, you need to update your website regularly.

Here are 7 ‘must-haves’ a brand website needs if it is going to be effective and help your business grow.

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How To Find Your Brand Voice

What Is Your Brand Voice?

your Brand VoiceYour brand is a combination of everything that causes your audience and customers to have an emotional and psychological relationship with you, and which gives them specific feelings. Essentially, your brand is your business’s personality.

And creating your brand voice is an important part of crafting your overall brand.

Your brand voice is how your brand presents itself to others. It’s how others feel when they read your content, buy your products, or engage with you. Knowing how you want people to feel about your brand is how you start, but choosing the right brand voice is always determined by the audience. It doesn’t matter if you like pink or flowery fonts; if your audience doesn’t, it won’t resonate with them at all.

There are several questions you can ask yourself in order to discover your brand voice.

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What To Ditch And What To Add To Your Branding Strategy This Year

Why A Branding Strategy Is Important

If you want to scale your business this year, you need to stretch beyond your comfort zone. Imitating others will make it difficult to stand out in the market and achieve sustainable growth. So it’s time to be creative and innovative.


When developing a brand strategy, it’s easy to follow the latest trends and produce your own version. You’ll get a hit now and then, but your work isn’t memorable. There’s nothing original and memorable about your strategy.

To build a lasting brand, you need to stake your claim, make a powerful impact, and deliver something valuable time and time again. A brand is always changing, but it should grow from a strong foundation and identity supported by marketing.

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