What Does ‘The Money Is In The List’ Actually Mean?
When you start an internet business, it won’t be long before you come across the phrase ‘the money is in the list’. This basically means the people that you have on your database, or email list, are the people who are most likely to buy from you. They have signed up to receive emails from you because they are interested in your products and services.
But as you build your list of prospects, if you just continually blast out sales emails, your subscribers will start to ignore your message. You need to develop a relationship with the people on your list and provide them with value. They will see you as an authority in your niche and come to know, like and trust you. They will then be much more likely to buy from you. Online business success is more than just ‘the money is in list’. Online business success is in ‘the realtionship with the list’.