Create An Effective Email Marketing Campaign
An email marketing campaign is a low cost and fast way to reach out to your customer base. If you have the right software, it’s easy to track the effectiveness of an email marketing campaign as you can see who has opened your opened your email, who has clicked on the links within your email and who has actually made a purchase.
But, when someone signs up to your list, you’re not guaranteed to have them as a loyal subscriber forever. You have to work to keep them and effective email marketing is all about proving value. In this article we’ll look at how to do email marketing so that your subscribers look forward to receiving your emails and not deleting them as soon as they land in their inbox.
Sending A Follow Up And Broadcast Email
Effective email marketing is only possible with an email autoresponder system. An autoresponder captures and manages the email information of your prospects and is a vital tool for staying in touch with your subscribers on a regular basis.
There are two ways you can stay in touch with your subscribers. You can set up a series of follow up emails that get sent out automatically over a set period of time once somebody has signed up to your list. Or, you can send out what’s known as a broadcast email where a message is sent out to your entire list at the same time, regardless of when they signed up.
Let’s take a look at how effective email marketing is achieved by using follow up emails and a broadcast email.