Almost every day, you run into people who try to undervalue the importance of email marketing. A new guru wannabe will announce at an event that they don’t use email marketing, and everyone gasps because they wish they could give it up too.
However, the truth is that email marketing really is a sure thing and email marketing is still effective. Email marketing works, and it will keep working for the near and distant future. Just like any other marketing strategy, email marketing has to be done right. Here are 5 reasons why email marketing is still effective.
One way to build your email list and segment your audience is by offering freebies. Freebies are also called lead magnets.
A lead magnet is a solution that is free to the person who is going to use it, but it usually requires the receiver to provide their personal information such as an email address and a name.
Having said that, sometimes it’s good to ask for more information to help you gather statistics. For example, some lead magnets ask you how many employees you have or how much you earn every year. If the information is essential for you to know, ask it before giving the freebie, although you’ll get more responses if you keep the questions short and straightforward.
Here are 8 ideas for freebies that will help you build your list fast.
If your email marketing isn’t working you may be committing one or more of these 7 deadly sins.
Most businesses today use email to some extent in the daily workings of their company or business life. It has proven to be not only an effective but also a cost-efficient way to keep in touch with customers wherever they live.
Sending emails to customers is one of the most effective forms of marketing a business can participate in. But if you’re not getting the results you want from your emails you may be committing one or more of these 7 deadly sins.
A contest is an excellent way to expand your email list.
A great way to expand your email list is to hold an online contest. Contests are a great way to engage with your audience and build your subscriber base. They allow you not only to create something useful and beneficial for your audience on a particular topic, but it creates more engagement, usually daily. Although engagement can be less frequent than everyday, it usually doesn’t work as well as daily.
You can create a competition open to everyone where they have to submit their email address to enter. Or you can open the contest up to only customers and still expand your email list. Let’s look at how easy it is to do.
When you’re running an online business, one of the best assets you can work on building from the very beginning is your email list. Not only are people who subscribe to your email list more likely to remember who you are and keep coming back to your website, they’re more likely to buy your products and services.
In order to grow your email list, you need a variety of ways to get email addresses so that your business can be built and strengthened.
Are You Building An Email List That Will Get Results?
The number one rule for an online business, no matter what niche or industry you work in, is to make sure you’re building an email list along the way.
This list is yours forever. Facebook, Google or any other online communication media can change their rules on how you use them whenever they want and without warning. Do you want to bet your business on it? Of course not.
You can future proof your business by focusing on building your own list of emails. Building an email list means you can contact the people on your list when you want, for whatever reason you want (paying attention to email marketing rules and what’s best for your subscribers, of course!).
But just having a list of random people on your email list is not enough. What are the email list building strategies for getting genuine prospects who are interested in buying from you?
Building An Email List Is Your Number One Priority
An email list is the bread and butter of an online business.
To be successful online, the top of your daily ‘to do’ list has to be about building an email list. An email list is a collected list of email addresses that are either given by customers when they make a purchase or by prospects that have filled out a form to receive your messages. Sometimes they fill out a form to get a free item, or just because they want to get the information from you.
These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.
When you build an email list of subscribers, you have a built in stable of interested customers and prospects. These are people who will buy from you, tell others about your business and tell you how your business can be improved.
Regardless of what industry or niche you are working in, don’t keep saying to yourself “One day I’ll start to build my list”. Building an email database should be your top priority.
On any day of the week, your customers may or may not visit your website, blog or one of your social media pages. But with few exceptions, customers check their email every day, often several times during the day, if not the hour!
Research shows that 67% of marketers around the world rated email as best online marketing method. If you don’t build an email list, you won’t be able to directly communicate with an audience that is interested in you and your products, services and offers. Below are the 6 steps for email list building.