8 Tactics For Using Your Email Signature To Generate Business Leads
Email marketing is one of the most effective marketing methods that has ever been invented. It has taken marketing to the next level and in fact, email marketing is so successful that it generates, on average, $38 dollars per $1 dollar spent on email marketing.
But email marketing is only effective if you have a list of email addresses of prospects or leads who are genuinely interested in your business and have given you permission to send them emails.
The key is to continually work on growing your email list and your email signature is often an unused resource that you can use to generate more leads for your business.
One of the most powerful assets for any business, either online or offline, is to have an email list of targeted subscribers. Email marketing campaigns provide the unique opportunity to communicate with an audience that are interested in your niche, your products and your services.
Yes, social media marketing works, but email marketing still has a higher ROI (return on investment) than any other marketing strategy. Research shows that commercial email marketing offers a ROI of $40.56 for each dollar that’s invested.
Setting up email marketing campaigns can be confusing at first, but with a little practice and with the right tools and strategies it becomes very easy. And very effective.
Are You Building An Email List That Will Get Results?
The number one rule for an online business, no matter what niche or industry you work in, is to make sure you’re building an email list along the way.
This list is yours forever. Facebook, Google or any other online communication media can change their rules on how you use them whenever they want and without warning. Do you want to bet your business on it? Of course not.
You can future proof your business by focusing on building your own list of emails. Building an email list means you can contact the people on your list when you want, for whatever reason you want (paying attention to email marketing rules and what’s best for your subscribers, of course!).
But just having a list of random people on your email list is not enough. What are the email list building strategies for getting genuine prospects who are interested in buying from you?
No matter what type of online business you run, you have to start building an email list from day one.
It doesn’t matter if you’re an affiliate marketer, info product creator, freelancer, business consultant, business owner, coach, or Kindle publisher, email list building strategies are one of your most important business requirements. That’s because it’s your own targeted list of people who are genuinely interested in what you have to offer.
Building An Email List Is Your Number One Priority
An email list is the bread and butter of an online business.
To be successful online, the top of your daily ‘to do’ list has to be about building an email list. An email list is a collected list of email addresses that are either given by customers when they make a purchase or by prospects that have filled out a form to receive your messages. Sometimes they fill out a form to get a free item, or just because they want to get the information from you.
These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.