3 Steps For Effective A/B Split Testing
When it comes to marketing, nothing is done without the numbers.
Regardless of your market or niche, A/B split testing provides information that guides your business along a more successful path. It’s one thing to have a hypothesis about something. It’s entirely another thing to prove it.
A/B split testing is the process of creating two versions of one thing that you want to test. For example, you may want to test a sales page, email open rates, a sign-up form, a lead magnet or something else.
You already have one version, but you think if you changed one thing about it you’d covert more. Now you can try it simply and easily using technology and software. And, make no mistake, once you start split testing your audience will surprise you.
A Beginners Guide To Online Advertising
Online advertising provides a good return on investment.
Every online business needs traffic to their website to get subscribers and sales. Most online businesses start on a shoestring budget and feel they can’t afford to use paid advertising.
Fortunately, there are now many more options to start online advertising than even just a couple of years ago. Even better, there isn’t a steep learning curve to be able to use them and get a good return on investment.
Paid ads do cost money, but they’re scalable, so when you create a successful ad, you can increase your spending to show your ads even more, for more traffic and profits.
Cost-Effective Ways To Boost Website Traffic
You don’t have to spend a fortune to boost website traffic
If you have a product or service that you’re selling online then you’ll want to take every opportunity to boost website traffic. Website traffic is the term for a steady stream of prospects and possible customers. An online business thrives and survives based on their traffic. The more traffic you have, the more potential customers you have.
And the more customers you have…Yep! The more profits you’ll earn.
One way to ensure a constant flow of targeted prospects is to pay for them. There are multiple online advertising platforms where you can purchase as much traffic as you desire. But this can get incredibly expensive, and lies outside the realm of financial possibility for a lot of small online business owners. However, you don’t always want to have to spend an arm and a leg to boost website traffic.
Have You Identified Your Target Market?
Did you know that zebras can teach you a lot about finding your target market? Zebras instinctively know that when they hang out in groups, interestingly called dazzles, their stripes blend together. This makes it hard to pick them apart as individuals by prey animals like lions. The black and white stripes of their bodies come together to create a confusing target that appears as one large individual to a lion.
However, when a lion focuses on just one individual zebra, it’s much easier for him to catch his target. Small fish use the same strategy too. Smaller saltwater fish are often brightly colored, in eye-catching patterns and designs. Small freshwater fish have iridescent, shimmering scales which create confusing patterns of light when they dart about, traveling in schools.
In both cases, the prey animal understands that hanging out in a large group makes it harder for predators to single them out. You can use these target market examples from the animal kingdom to identify your prospective customers.