There’s more to having a responsive email subscriber list than having a lot of people on a non-responsive email list. Size in this case honesty doesn’t matter. So, if people leave your email list or you need to clean people off it, it truly is okay, because what’s left is going to be a stronger and more responsible list.
Let’s look at 7 reasons why you’re losing email subscribers and find out why it’s not always the end of the world.
Email marketing is still one of the most effective ways to connect with your target audience in order to build a relationship and make sales. But have you ever taken the time to clean your email list? If the answer is no, then you’re wasting money, time and effort on marketing to people who aren’t interested in your brand.
Cleaning your email also refers to email scrubbing or purging. It means removing unengaged subscribers from your email list so you can only market to people who want to receive your emails.
This is an essential part of targeting your marketing and you should review your email list hygiene at least twice per year.