The pyramid of influence is a great model or image to categorize your different audiences and the influencers who represent them. It’s designed to quickly show you who and what makes up the most of your engagement to create the right content and materials to develop and run a successful campaign. To put it simply, …
If you polled 100 people about which type of content they would rather see online, you’ll receive a vast array of answers. Some love to read blog posts while others prefer to watch a video about the same subject. Some people learn best by studying infographics while others prefer listening to podcasts. No matter what …
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Integrating Your Blog And Social Media Platforms If you’re not integrating your blog and social media platforms, it means that you’re missing out on a lot of potential visitor traffic to your website. Blog posts and social media are both important aspects of getting yourself heard and seen online. Integrating your blogs into your social …
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How To Start Writing Blog Posts That Your Audience Want Content is an essential part of online marketing. If you have nothing worth reading or sharing, you’ll never be able to build an audience, earn traffic or leverage the power of your social media platforms. The best place to create content to share is your …
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8 Tips For Better Blog Content Creating a continuous stream of better blog content is a lot easier than you may think. Being able to keep effective and interesting content flowing to your blog on a regular basis will boost your brand awareness, help establish as an authority in your niche, increase engagement and encourage …
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The Difference Between Copy and Content and How to Integrate the Two One of the most confusing terms in marketing your products or services is the difference between copy and content, and how your business can integrate the two for the best results. This is an important distinction because you want to use the right …
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Stuck For Content For Your Blog? Content is the main driver for successful marketing these days. Creating effective content for your blog will pay off in big ways. You’ll get more traffic to your website and people will stay on your site longer. A blog demonstrates your knowledge and authority in your chosen niche can give your reader …
