The difference between success and failure online is being able to write sales copy that actually makes people want to buy your products and services.
Well-written copy can make or break your marketing efforts. While copywriting comes naturally to some people, it’s a foreign landscape to many and they don’t know how to explore it. And the few who have mastered it are usually the proverbial cream of the crop.
Well-crafted and effective sales writing doesn’t beat customers over the head, nor does it need to have bold typeface and capitalization. The message should be able to stand on its own without too much over-exaggeration and fussy design elements.
Building a strong relationship with your audience is a crucial part of your lead generation strategy. Remember that leads become customers. First, you have to introduce yourself and entice visitors to your website. Then you can nurture that relationship and, as people begin to know, like and trust you, they’ll be more willing to buy from you. And you can do all this through content marketing.
If your content doesn’t provide value to your audience, you’ll lose them. The key to creating solid content that’s part of a successful lead generation process is capturing the attention of your audience and holding their attention with high-quality content that’s interesting and evokes emotion.
When creating content, choose topics your target audience wants to know more about so that they’ll find you when they’re searching for information. To help shake up your content balance, here are 7 types of content you can create to provide value to your audience.
Content marketing is a technique where you improve your website content to increase your website reach, boost conversion rates and generate more leads. Content is the backbone of all your online marketing strategies – from organic search engine traffic to paid campaigns. It plays a big role in boosting every marketing tactic.
However, HubSpot research found that although 79% of marketers believe in the effectiveness of content marketing, only 6% know how to use it properly. To scale your business, you need to create content on your website and social media pages that focus on your customers’ needs. This will help to improve the trust that your audience has with your brand.
Instead of just focusing on your calls to action, you also need to create content that drives conversions. Fortunately, leveraging content marketing to boost conversions isn’t too hard. Here are four effective tips you can use to improve your website content to engage with your readers and improve conversions.
Regardless of the influencer, content is still the king of the modern marketing mix.
In a nutshell, influencer marketing is a step-by-step process where a business identifies and utilizes a high-profile individual who has an established and sizeable social media relationship and following with a core audience. This core audience are the same people who need and are known to purchase the goods and services that the business sells.
Millions of blog posts are published daily, yet only a small percentage attract readers and gain traction. Among those readers, 55% read the blog post for 15 seconds or less.
Content creation and crafting engaging content are two major challenges that the majority of marketers face. Marketing surveys show that more than half of marketers struggle with creating enough engaging content. And over 70% want to create more content this year than they did last year, which makes this problem even bigger.
Many marketers have realized that tools can help them capture their readers’ attention before they abandon their content. 56% of marketers use content marketing tools in their content workflow.
There are great tools out there that can help you keep your readers engaged. Here are 3 tools that can help you get on the right path.
Can you make your audience see things differently and open their minds in a new way?
Over the years there have been several terms that describe innovation that disrupts the status quo. For example, “Killer Apps” and “Disruptive Innovation” both describe what happens when something new comes along and disturbs what people are accustomed to. A few classic examples are typewriters, VHS tapes, Floppy Disks and so forth. As you see, each of these things was useful until something came along to replace it.
Disruptive marketing is a lot like that idea. But instead of a product replacing another product it fills in the gaps from the typical marketing strategy by challenging conventional thinking or connecting the old way with a new way of doing something. The new way is the disruption that can get the attention of the audience in a way that might even go viral.
Creating Website Content That Offers Value For Your Customers
Do you know how to add value to your customers?
People now spend more time online watching videos than they do reading text-based web content. Accordingly, the written content on your website needs to hold your audience’s attention and offer high value for your customers. It needs to get to the point as quickly as possible and have no fluff and unnecessary text.
A value-driven content marketing strategy will ensure that people understand your brand, are loyal to it, and buy more from you. The main reason is that when you are value driven, you will put your audience first without regard for the rest of the world. You’ll create content only for them, based on your niche, that solves their problems.
The Difference Between Copy and Content and How to Integrate the Two
Although copy is content, not all content is copy!
One of the most confusing terms in marketing your products or services is the difference between copy and content, and how your business can integrate the two for the best results. This is an important distinction because you want to use the right type of content in the right places.
You need to make your messages relevant, tell a story, use the right keywords and speak directly to your audience of one. In addition, you want to use your resources correctly, and understanding the differences between copy and content can save you a lot of money.
When most people search the Internet, they’re looking for information. And when that information is relevant to your business, you want them to read your content.
The content on your website is one of the best tools you have. It drives traffic. It provides your audience with the value and information they seek. It also helps you market your business, products or services. Content is essential for online marketing success.
Whether you own a small internet business, a blog or some other web-based business, you’ll know that your business can’t stand still. Amongst the day to day tasks of running a business you still need to think about ways to improve business efficiency so that your business can grow from strength to strength.
Minimizing the number of things you have to do each day, each week and each month as a business owner is also important. This means streamlining your activities and creating business systems and processes to help you generate leads, build your email list, create sales and improve your profit margins. There are 3 key efficient business practices that every entrepreneur can easily learn and implement.
The Online Business Mistakes You Can’t Afford To Ignore
When it comes to running an online business, everyone starts off thinking they know how to do it. But, the truth is, there are several online business mistakes that are made by both new and experienced entrepreneurs.
Regardless of whether your business is online, offline or both, the basic rules of business still apply. You need to know who your audience is, what your product or service is and know how to explain to your audience why it will solve their problems and why you are the one to buy it from.
10 Ideas That Help You Write Content For Your Website
You have a lot of competition out there. The more quality content you create and distribute throughout the internet, the better chance you have at turning your website efforts into a successful online business.
However, sooner or later, the day will come (or it may have already arrived) when you sit down to write content for your website and you’re stuck for inspiration. You stare at a blank screen and don’t know how to start content writing. But fear not! High quality ideas are out there, if you know where to look and have the right content writing format. Here are 10 suggestions on where to get some brilliant ideas your target audience will love.
Do your blog posts stink? Maybe they’re just the opposite, and they are incredible pieces of online content. Chances are, they are somewhere in the middle of those two extremes.
Writing a better blog post will demonstrate that you’re an authority in your niche or industry who really knows what you are talking about. It can also show that you have the skills and experience to create quality products. Blogs are usually less formal in tone than the text on business websites, giving business owners an opportunity to really connect with their target markets.
So, what makes a good blog, rather than run-of-the-mill or average one? You can create better blog posts that are memorable, valuable and shareable when you include these 5 elements.
Content curation is a convenient shortcut to help you create interesting content for your target audience. It can also offer them valuable information if you are doing it correctly.
When you curate content that provides real value, it can in turn position you as an expert in your niche and give you an air of authority and expertise that will keep your audience coming back for more.
Can You Improve Your website Content For Your Readers?
There is a vast amount of content available on the internet. How do you improve your website content so that your readers keep coming back for more? The simple answer is to give them what they really want.
This may sound hard to do, but if you take the time to get to know your target audience, or niche, you can seem like almost a mind reader and be able to market to them successfully.
It’s often difficult to write what’s quite easy to say.
When you’re speaking to someone face to face, it’s easy to understand what they’re saying. After all, we don’t only speak with our mouths. We actually communicate using our bodies too. When face to face, you can read someone’s hand gestures, body language, tone of voice and facial expressions. All of this makes it very easy to understand what the person is saying.
The content on your website is a whole different ballgame. When you’re communicating with someone via the text on your blog, email, forums or even videos it’s not always so easy. It’s difficult, if not impossible, to read any of the above mentioned expressions.
One of the most important aspects outside of your product or service is the content that you use on your website and sales pages to get more leads and sales. After all, you can have the best product ever created but if no one can understand how it will benefit them, you’ll make no sales.
When you have the right copywriting skills you can set yourself apart from the competition and make a real difference to your bottom line. You need to put your target audience at the center of everything you do and create the kind of written content they really need.
You don’t need me to tell you that the online business world is competitive. There’s nothing more frustrating when buyers buy a competitor’s product or service when you know that yours offers better value.
The psychology of buying behaviour is connected to people’s emotions. People buy with their emotions and then justify that decision with logic. Your website and online sales pages need to use the right words to evoke emotion in your readers. Evoking emotion requires that you know your audience, understand the benefits of your product, and know the right type of words to use to help your readers learn to trust you enough to feel those emotions.
Content marketing has become extremely effective, and is a major component of a well-rounded marketing strategy. The method is particularly powerful on social media site like Facebook and Twitter. When people share your content with their followers it helps to build your authority within your niche and drive traffic to your website.
But just posting content alone isn’t enough to harness the full power of social media. In order to gain followers, likes, and have your content and brand shared, your content must stand out and speak above all the other the noise the socially savvy online audience is surrounded by daily.
Here are 7 ways to encourage people to share your content.
If you run a website for a hobby or write a blog for fun then a website content strategy isn’t necessary. But if you’re building an online business and want it to make money and to reach as many people as possible then you need to get strategic!
And, since websites and blogs rely on quality content to attract readers and keep them interested (and, eventually, buying from you!) then it makes sense to prioritize your content strategy.
How To Consistently Create Engaging Content Online
Trying to create engaging content that speaks to your audience on a regular basis can sometimes seem like a chore that never gets done. Sort of like the dishes in the kitchen sink. Once you clean them up you’re already making new dirty dishes. Once you push out new content, you already need more new content. It never ends.
But, it doesn’t have to be a chore. It can be interesting and even fun. After all, a solid content marketing plan is going to produce serious value for your business. Here are 17 action points to help you create engaging content on your website.
A good content marketing strategy drives traffic to your website. It helps make a sale. It provides authority, credibility and liking – which are all buying triggers. It also helps you market your business.
The content marketing plans for many online businesses have little or no direction or purpose. Your website may have fantastic content but if it’s missing a purpose, it’s missing an opportunity.
So what do you want your content to accomplish? It doesn’t matter if it’s short like a blog post or an article. It doesn’t matter if it’s a larger content piece like a report or ebook. It needs a purpose. Here are the 5 golden rules for a content marketing strategy.