content marketing strategy

Entrepreneurial Mindset

6 Steps to Creating a Content Strategy That Will Grow Your Business

If you’re like most business owners, you understand the importance of creating a content strategy. After all, without high-quality content, it would be nearly impossible to find your target audience, attract them and keep them around long-term. Content is key to generating the revenue you need to be successful. Content marketing is effective because it …

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start a podcast

What To Avoid When Communicating With Your Target Audience

Communication with your target audience can significantly increase your sales, improve brand awareness, and boost audience engagement. But it will not automatically happen. Being sure to avoid certain habits consumers view as irritating, intrusive, or “spammy” is crucial to the success of your content marketing strategy. Unfortunately, some communications and messages can easily make your …

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Storytelling in Business

How to Harness the Power of Persuasive Storytelling

Persuasive storytelling is a useful writing technique that is designed to compel and better connect with your audience. This, in turn, creates a positive engagement and increased success overall. It uses relatable and real experiences, concepts, characters in a language your audience can understand to motivate or inspire you to act a certain way.