If you write an ebook will anybody actually buy it? Has their heyday come and gone, or are ebooks still a viable online income source? As an online marketer, you will most likely want to create an ebook that passes along information and knowledge that you have obtained.
The information found in ebooks is usually available for free on the internet if someone wants to spend the time looking for, locating and verifying it. Even so, many bloggers, information marketers and online business owners make good money selling the electronic version of the traditional, physical book. Some are even writing ebooks for a living. You probably know this and are considering taking the time to write an ebook yourself. Let’s look at how to write an ebook and make money.
Many internet entrepreneurs start out building their business on the side. They have a regular job, a busy life, lots of personal and business commitments, and very little time to work on building their email list subscribers.
But knowing how to get more email subscribers absolutely vital. Without a list, you are simply without a business. The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without the consent of the recipients. That is the law. The penalties for disobeying this law are tough! You can be fined up to $11,000 per unsolicited marketing email that you send. So you have to get permission from a prospect before you send them an email.
The following 10 tips for getting more email list subscribers can be rolled out quickly, most of them in 5 minutes or less.
Why Have A Relationship Strategy With Your Online Customers?
When you start an internet business you don’t really have time to think about building a relationship your online customers. You’re working hard to find the right strategy that will provide the fastest, easiest way to make the most money in the shortest possible time-frame.
But your online customers aren’t robots. And neither are you! You may think that your customers come to your website without emotion to buy something once at the best possible price and then they’ll be gone. It’s all very clear-cut and impersonal.
Yes, you can make money being impersonal and using a wise business model. You can make a little bit here and there. But it’s not enough to sustain you. So in the end you wind up losing more money than you get in return. Here are 8 reasons why building a relationship marketing strategy with your online audience will help your business.
Everyday millions of people use the internet to buy products and services and we all want our businesses to tap into that market to get more sales online. But if you try and sell to everyone, you’ll end up selling to no one.
When you spend all of your time trying to please the entire world, you end up running around like a chicken with its head cut off. Your efforts don’t come across as genuine or honest. However, when you act as the unique individual that you are, and gear all of your marketing messages as if you were speaking to a single person rather than a big group, you will find that connecting with your audience delivers the results you are looking for and you’ll get more sales online.
An email marketing campaign is an effective way to market your products, services and information to your audience. Reading emails is the number one activity online (94% of people online send or receive emails, whereas 83% use a search engine and 61% use social media). A global survey of marketing professionals from business-to-business and business-to-consumer companies stated that email marketing was more effective than any other marketing technique.
But, if you get your email marketing campaign wrong, you can confuse your readers to the point that they don’t take any action. Knowing what to put in your email is as important as creating one.
Is There A Difference Between Your Niche And Your Target Audience Online?
When you’re running an internet based business you definitely have to know the difference between your niche market and your target audience online. Although they are often used interchangeably, these phrases are not the same.
Your niche and audience are both crucial to building a successful internet business, and are definitely related in some ways. But it’s fruitless to try to target any group of people until you have established the special niche you will be working in. On the other hand, you can’t be successful in any niche market without targeting your marketing to a very specific, laser-focused audience.
Let’s look at the difference between a niche and a target audience online and how a clear focus between the two will help towards your success.
Emotional marketing basically means that you use various words, colours and images to evoke certain emotions in your audience. There’s an entire science involved in marketing that studies the effect of the colours, images and words and how they affect a prospective customer.
One of the ways a business builds its brand is to tug at the emotions of their audience. A business that has an emotional marketing strategy to communicate with its customers can build long-lasting, and mutually beneficial relationships that last for years.
Some years ago, you didn’t really need to worry too much about your online business brand. It seemed that all that you needed to do to get your website ranked highly in the search engines was to find the right keywords, put them into your domain name, and get hundreds of backlinks to your website.
Then Google changed its algorithms and everything changed. Websites with keyword-stuffed, poor quality content and who were buying links via link networks were no longer at the top of the rankings. For these guys, the whole thing stunk. Their website rankings and traffic fell through the floor.
But the savvy online marketers realized that they had to start building stronger brands if they were to see results and keep high up in the search rankings. Let’s look at how you can build your online business brand so that it doesn’t smell fishy to your customers and the search engines.
Did you know that zebras can teach you a lot about finding your target market? Zebras instinctively know that when they hang out in groups, interestingly called dazzles, their stripes blend together. This makes it hard to pick them apart as individuals by prey animals like lions. The black and white stripes of their bodies come together to create a confusing target that appears as one large individual to a lion.
However, when a lion focuses on just one individual zebra, it’s much easier for him to catch his target. Small fish use the same strategy too. Smaller saltwater fish are often brightly colored, in eye-catching patterns and designs. Small freshwater fish have iridescent, shimmering scales which create confusing patterns of light when they dart about, traveling in schools.
In both cases, the prey animal understands that hanging out in a large group makes it harder for predators to single them out. You can use these target market examples from the animal kingdom to identify your prospective customers.
Every successful online business owner knows that it’s important to build your blog audience. A blog helps to expand your business, attract more clients and maintain relationships with your current customers.
There’s a huge number of blogs online in a variety of niche topics. You’ll see some blogs that are of superior quality and you’ll see other blogs that were last updated years ago! A stagnant blog usually means someone gave up too soon. Blogs don’t have to be hard work. They play a key role in educating prospects so that they may become future customers.
Many of your most qualified leads, whether you’ve identified them or not, will read your blog at some stage. To avoid your blog becoming tired and boring, there are some specific ways you can build your blog audience into loyal followers and customers.
What Is Your Website Bounce Rate And Why Does It Matter?
Do you really need to worry about your website bounce rate? You’ve built a great site, added great content, done all the necessary search engine optimization and now you are getting organic search traffic coming at a steady pace. You can now sit back and pat yourself on the back because your work is done, right?
Online, if you have a website traffic problem it’s a barrier to success. One of the most significant keys to success is getting your target audience to visit your website. The more visitors you have, the better your sales and profits.
Sometimes, even when you know your keywords and you’re regularly doing keyword research to stay on top of what’s popular, you still need to increase traffic to your website. Here are 7 quick and easy tips to solve your website traffic problem.
An internet based business provides the opportunity for many of us to fulfill our entrepreneurial ambitions. Ambitions that perhaps would not be possible in the traditional business world.
The set up, time and costs of starting an online business from home are considerably less than starting a conventional ‘bricks and mortar’ business. An internet based business can reach out to customers all over the world and operate 24 hours a day, 7 days a week.
But that’s not to say that you can ignore all the regular rules of business. There are lots of legitimate online business opportunities out there and, regardless of the niche or industry, if you master the following 4 skills, success will certainly follow.
If you want to successfully drive traffic from social media to your website then it’s important to use tactics that actually work.
It’s imperative that you learn who your audience are before you even begin trying to attract them to your networks plus send them to your website. Otherwise, you’re seriously wasting your time. People who aren’t in your market don’t want what you’re selling. When you know for sure who you want to visit your website you can ensure that your content and information is focused on that audience.
When your online business has an effective blog schedule it will help to establish you as an authority in your market. Writing a blog on a regular basis not only improves your search engine rankings but also enables to maintain a relationship with potential and ongoing customers.
But successful blogging requires a lot of hard work. Anyone can slap up a blog and forget it. If you want to achieve whatever blogging goals you have set, you can’t adopt that attitude. Since blogs are all about engagement, you have to constantly be “out there”, communicating with your target audience. So what can you do, when you go from “wanting” to work on your blog schedule, to feeling “forced” to work on it?
5 Steps To Get Your Website Seen By Google (And Other Search Engines)
If you want to get your website seen by Google, and other search engines too, then you need think SEO. That’s search engine optimization. With the right SEO elements in place, Google will pick up you website and direct organic (unpaid) traffic to it.
Many people think that SEO is all about keywords. These are the words or phrases that somebody will type into Google. If they match the words on your website then Google will send you boatloads of traffic. But it doesn’t work that way. Whilst keywords are important, there’s a lot more to SEO than just keywords.
Sometimes getting things organized can be tough. Use this checklist below to improve your SEO and get your website seen by Google.
When you’re running an online business the last thing you often think about is to update your website design. Any serious business owner knows that they need a website or blog to help market their business. Your target audience will expect you to have a website with your own domain name (URL). It establishes your business with a professional online presence and offers a central hub for all of your online and offline marketing efforts.
However, if you’ve not taken the time to update your website design recently or posted fresh content to it, your target audience will start to think that you’ve forgotten about them. After all, how would you think if you walked into a store in your high street and it has out-of-date stock and looked untidy, organised and uncared for by the store owner?
Choosing a profitable online niche is sometimes the most important part of building an online business. For bloggers, infopreneurs and other online business owners, knowing that you have a viable market is important before you spend time, money and resources starting to build your business.
Some call them a blog post list, others listicles. Put a number in your blog post title and you grab attention. People see numbers as facts, so when you combine a number with a topic your audience cares about, you improve the odds that someone will click on your headline and read your post.
They are popular with online marketers and bloggers because they appeal to the human affinity for numbers. They also draw in traffic to your blog or website. Their headlines look like this:
• 21 Ways to Get More Traffic … For Free
• The 7 Scariest Horror Movie Villains
• 5 Little-Known Benefits of Daily Exercise
As far as writing the body of the post, the list blog post format makes it easy. You start with a summary, list your points, number them, then wrap up with a recap. When you can’t come up with a blog post idea, lean on the simple blog post list for an easy-to-write, easy-to-read format that practically writes itself. Here are 7 steps for writing the perfect blog post list.
The internet can be an impersonal business environment but when a business creates a solid customer relationship online they set themselves up for loyalty that can last for years. Even better than that, a real connection means that your customers will turn into raving fans who happily share your website and product recommendations with others!
If you have your own online business or you’re in the processes of building one, there are a number of specific ways available to you to build a customer relationship online. This, in turn, leads to increased sales and a thriving community built around you and your brand.
As a blogger, there is almost nothing more important than truly engaging and interacting with your blog audience. You want your audience to comment, like, share and sign up to your lists or buy your products and services.
Blogging is an effective way to expand your business, attract more clients, and maintain relationships with your current customers. Every blogger who earns income from their blog knows that the only way you can make money is by keeping your blog audience interested so they keep coming back for more. Without your audience, you won’t be making money at all.
When you write online content, you’re creating the currency for your online business. Content attracts new clients, helps get you noticed on search engine results pages, and helps build a loyal following. But website content writing takes time to create!
Although you should never rush when you write online content, there are some ways to ensure you create it as quickly as possible without sacrificing quality. If you’re struggling to keep your blog updated or write online content for your website, these 5 time saving tips will help.
Your list is all about quality subscribers, not quantity.
If you’re running an online business you’ll know that your top priority is to grow your email list. Your email list is the database of prospects who have given you permission to email them with information so that they can make a decision about buying from you. They are your past, present and future customers and your most important assets for your online business.
The problem is, sometimes online business owners work very hard in getting email addresses for marketing purposes, only to see little impact. You create some type of freebie, put it all over your website and offer this free download in return for someone joining your email list. But there is now a new way to grow your email list. And it’s having a significant impact for many online marketers.
When you know how to write a blog post that will get you a desired result, it becomes a powerful marketing tool.
To start a blog you don’t have to be a professional writer. You just have to make sure that your blog provides value to your readers. So, is there a secret formula that you can follow to make sure your posts will get shared thousands of times, liked, re-tweeted and pinned, generate income and make you the dominant authority figure in your niche?
Unfortunately not. But when you know how to write a blog that your audience will love, you can drastically improve the chances of your blog getting you the results you want.